For coaches + course creators with a group offer who want to run ads to a freebie & get dream clients signing up
how to create a freebie that brings in ready-to-buy clients from ads
rather than ‘freebie hunters’ who are just too early to buy
with sophie griffiths, leading scaling strategist & creator of the superfans approach™️
It's free & it lands in your inbox straight away (check your spam, just in case).
Most people start with a freebie THATS DONE GREAT ORGANICALLY, run ads to it & wonder why the list grows but the sales don’t.
It’s not that the freebie is bad & I pinky promise you it isn’t your ads audience.
What nobody ever tells you that creating a freebie for your insta followers, isn’t the same as creating a freebie for someone who’s never heard of you.
It’s easy to fix once you understand the 3 strategies that actually create a lead magnet designed to attract your dream, ready to buy clients, while the people who aren’t a good fit, scroll on by.
lead ads that have bought in dream clients
The 4 decisions I use & teach my clients to make sure our ads bring in the dreamiest clients (which you're about to steal):
🦁 Decision 1: Why you start at the offer, not the freebie
🦁 Decision 2: How to find your Goldilocks client who is perfect for your offer
🦁 Decision 3: What your clients ‘trigger points’ are & how to use them
🦁 Decision 4: How to use the first 3 decisions to create your high converting lead magnet.
🦁 PLUS: Claude prompts with every decision, worked examples all the way through & a tracker for the ideas you'll test first.
Hey there, I’m Sophie,
Hi, I'm Sophie!
I'm a scaling strategist and Meta ads expert helping coaches, service providers, and course creators build businesses that grow without constant hustle.
In the last 2 years I've made over £500k from an audience of under 10k (Instagram & email combined). I’ve done this by growing my audience consistently with the right people… and for my email list, that all starts with a lead magnet that actually attract dream clients.
The 4 decisions in this workbook are what I use myself & what I teach inside my programmes
Based in Surrey. Mum of two. Powered by tea & room temperature chocolate (never from the fridge!).
clients who have followed these strategies
This is for you if...
🦁 You've run ads to a freebie (or you're about to) & the list grows but the sales don't
🦁 You keep getting sign-ups who download everything you make & never buy
🦁 You're still attracting a lot of early stage people who aren't your Goldilocks just right people
🦁 You have a group offer (or you're building one) & you want more of the right people finding it
