Scale your online business without burning out
Big revenue without the burnout
High volume without losing the client depth and connection you love, sold out launches with people genuinely obsessed with what you do.
Scale and depth aren't a trade-off, and if you want both, you're in the right place.
You've already proved you can make money
The clients love you, the referrals come in, some months are genuinely brilliant.
But if you're honest, you're probably starting most months with a fraction of what you need and working flat out to close the gap before the 1st rolls around again.
That was me in 2023. Hitting £10k months, feeling like it was working, and secretly starting every single month at £2-3k wondering how I was going to find the rest. The revenue looked great from the outside. The model was exhausting from the inside.
So I took the whole thing apart and rebuilt it around one question: what would it look like if the audience growth, the demand, the revenue — all of it — worked whether I was switched on or not?
What I built, and what I now help clients build, is a business that goes bigger and deeper at the same time. More of the right people, offers they can't wait to buy, results that mean those clients never really leave.
That's what scaling actually looks like for coaches, consultants, course creators, and service providers who are done with the hustle. I combine offer strategy, Meta ads, and the SuperFans System to create a business where the right people find you on repeat, your launches sell out, and the revenue stops resetting every month.
Real results from real women
Caroline hit a Q4 that outearned her entire business in 2023.
Elle reached her full previous year's revenue by August.
Alice ran one focused launch and hit £102k & locked in revenue for an entire year
CJ has revenue locked in nine months ahead and is booked until September 2026.
Lucy finished the year on her highest revenue and profit ever, having stepped back from 1:1 almost entirely. She also worked from the Alps, which had been on her vision board for years.
Impatiently ambitious women. The right system behind them. That's it.
What my clients say
"Q4 generated more income than my business did in the WHOLE of 2023. I have been trying to do this alone for five years, but the game-changer has been this group.”
Client C
"For the first time ever I actually feel like I can switch off for over two weeks. We're tracking at the biggest revenue year ever and highest profit too, and that's whilst stepping away almost completely from 1:1.”
Client L
"I've realised I know exactly what I'm doing. I just need to trust myself more that I do.”
Client S
Where should you start?
Your content is great but the same people keep seeing it
You need a system for getting in front of new right-fit people every single day without it taking over your life
Your offer sells. You need way more of the right people to sell it to.
Lead magnet, ads, welcome sequence — built so the right people find you on repeat and arrive warm, ready and genuinely excited before your next launch
Your revenue is good but each month feels like starting from scratch
There's a version of this that doesn't require you to grip it quite so hard. That's the version we build.
You're at multi-six figures and ready to stop being the bottleneck
The business works. It just needs you leading it, not running it
About Sophie Griffiths
I'm Sophie. UK-based scaling strategist and Meta ads specialist. Eight years, 500+ clients, an unreasonable amount of tea, and a nose that has been broken exactly once in the name of figuring this out.
Made redundant on maternity leave in 2017, which I don't recommend as a business origin story but here we are. Before that, nine years at British Airways managing 350 people, including celebrity and royal movements — a much better story than it is transferable experience.
Multi-six figures now, ADHD diagnosed in 2022 which explained quite a lot, mum of two girls, married to Pete who went part-time to support the business and is its most committed champion.
One great offer, an audience of people genuinely obsessed with what you do, and a room full of the right women. That's the formula. Everything I do is built around that.
Scaling Unwrapped - free private podcast
Five episodes. Free. Private. The honest version of what scaling actually involves — the structural stuff nobody talks about, the decisions that actually change things, and the occasional reality check that makes everything click.
