the audience builder course
grow your audience using facebook & instagram ads that actually work
You're ready to harness the power of ads to grow your business because let’s be honest, you've got big plans & organic growth alone isn’t going to get you there fast enough.
You're ready for:
An audience that grows daily with people who actually want to hear from you
An email list filled with dream clients who open, click, and BUY
A strategic approach to ads that doesn't require a PhD in Meta algorithms
And you don't want to wait any longer.
No more dabbling.
No more throwing money at boosted posts and crossing your fingers.
No more watching other people's businesses scale while yours stays stuck in the same growth pattern.
It's time for a strategic approach that actually works.
the audience builder course
create an audience of superfans with meta ads that actually work
DOes this sound familiar?
You're not asking if you should run ads - you're asking how to run them strategically. You want a clear roadmap that cuts through the noise and gives you exactly what works, without the trial and error.
You've created an offer you're proud of, but your current audience isn't large enough to support your ambitious goals. You need qualified leads who are actually ready to buy - and you need them consistently.
You're creating brilliant content, but as your business grows, you simply can't spend hours trying to crack the algorithm. You're ready for a system that works while you sleep - not another social media strategy that demands more of your time.
You've turned ads on and off sporadically, but never gave them the proper attention they deserve. You're done with the stop-start approach and ready to build a consistent strategy that delivers real results.
Sound familiar? You're in exactly the right place.
what if this was your reality…
Checking your ads dashboard and feeling calm instead of confused – knowing exactly what each number means and what to do next
The quiet confidence of declining a client project because your ads are consistently filling your pipeline with better-fit opportunities
Your clients asking how you're suddenly "everywhere" when you're actually working fewer hours than ever before
• The ping of your phone at 6:43 am: "Payment received £497" – from someone who found you through an ad just 19 days ago
• A DM that reads: "I've been watching silently for weeks after seeing your ad. Your latest post finally made me reach out. How can we work together?"
• That moment when you realize you haven't posted in three days, yet your email list has grown by 27 new subscribers
Launching your new offer to an audience 3x larger than your last launch – built steadily and strategically, not through frantic last-minute posting
That revenue milestone you've been chasing for months – finally reached without the exhausting feast-or-famine cycle
introducing: the audience builder course (abc)
learn how to create Meta ads that grow your audience, fill your email list, and convert followers into clients - fast.
TUTORIALS + EXPERT SUPPORT
What makes ABC different isn't just the step-by-step tutorials (though they're brilliant 🌟) - it's direct access to my expertise as a Meta ads specialist who has helped hundreds of ambitious business owners transform their audience growth strategies.
I don't just teach theory - I share what's actually working right now for my high-performing clients. The difference between dabbling with ads and mastering them?
Having an expert's eyes on your campaigns.
Because let's be honest - having a swimming technique book is valuable, but having a coach in the pool with you? That's where the real magic happens!
LIFETIME ACCESS TO THE COMPLETE ABC COURSE:
Based on my proven SuperFans System™️ that has:
Booked out 1:1 client schedules months in advance
Generated £45k from a brand new group program (using only existing audience)
Helped 100+ clients achieve business-changing results on small budgets of just £3-15/day.
Including:
The Complete 4-Module Course: Step-by-step guidance through core campaigns that build social media momentum and grow your email list
Video Library of Ad Strategies: Clear, actionable tutorials on creating and optimising high-performing ads
40+ Customizable Canva Ad Templates: Professional-looking graphics at your fingertips - no design skills needed
'Copy that Converts' Framework: Never struggle with ad copy again - use our tested formulas for engaging, high-converting text
Ads & Audience Tracker: Easily measure your progress and ROI with our user-friendly tracking tool
PLUS 6 WEEKS OF expert support:
This is where your ads really take flight! For 6 full weeks, you'll get:
Expert Eyes on Your Campaigns: Group coaching calls every 2 weeks where you can get my direct feedback on your specific campaigns (the same feedback my £2k/month clients receive!)
"Office Hours" for Campaign Reviews: Submit your ads for expert feedback and stop second-guessing your decisions
Seasonal strategy updates to keep your ads fresh and performing (because what works in August definitely won't work in December!)
As Elle discovered: "The group calls are really helpful for my own Qs but also listening to other people and getting ideas. I don't usually like group things but this worked really well!"
AFTER YOUR 6 WEEKS: THE JOURNEY CONTINUES
The first 6 weeks are just the beginning of your ads journey! Once you've set up your initial campaigns and are getting results, something exciting happens - you'll start getting ideas for new campaigns, different audiences to test, and optimisations that could take your results to the next level!
This is where most of my clients move from "my ads are working" to "my ads are INSANE" They start asking questions like:
"My lead ad is working brilliantly - now how can I lower my cost per lead?"
"My ads have slowed down… what should I do to kick them back into gear?"
"I want to try a reel instead of a static image but I don’t want to impact the current results - what should I do?"
That's where ongoing support in the ABC Accelerator becomes invaluable for just £67+VAT/month,
investment: £250+VAT
👉 full access to the audience builder course + 6 weeks of support in the abc accelerator 👈
ONGOING SUPPORT IN ABC ACCELERATOR FOR JUST £67+vat/MONTH
swipe for Real Results from Real Businesses
From Ads Mystery to Marketing Mastery
Facebook™️ & Instagram™️ ads don't have to feel like a dark art only accessible to those with a marketing degree and endless hours to spend in Ads Manager.
In the Audience Builder Course, I've demystified the entire process with:
Bite-sized, Action-Packed Videos
Transform complex concepts into easy-to-implement steps (perfect for busy business owners who want results, not theory)
tried & Tested Templates & Frameworks
so you can skip the expensive guesswork and use what's already proven to work across hundreds of client campaigns
future-proof strategies
that adapt to Meta's constant changes (because what matters is knowing how to pivot when they move the goalposts... again)
abc will teach you:
plus: EXPERT SUPPORT IN THE ABC ACCELERATOR
Learning ads from a course alone is like learning to swim from a book – you can understand the theory, but having someone in the pool with you makes all the difference between doggy-paddling and confidently swimming laps!
That's why the Audience Builder Course includes 6 weeks of access to the ABC Accelerator. Expert support in those first crucial weeks is key to getting your ads live and seeing real results, not just creating more "someday" plans.
During our twice-monthly calls and Office Hours sessions, I'll help you:
Solve any issues that come up (because even the best tutorials can't anticipate every question)
Review your specific campaigns to make them perform even better
Answer your unique questions about your particular business and audience
Keep you accountable to actually implementing what you're learning
As Hannah discovered: "In the past month I spent £310 on lead ads and got 625 new subscribers & 2 new clients! Plus I now have a marketing mechanism I can use to grow my audience that I know works."
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Get your ads working properly from day one.
What you'll achieve:
Set up your ad account correctly (so you're not wasting money from the start)
Understand exactly what makes ads perform (without the marketing jargon)
Create audiences full of your dream clients (not random people who'll never buy)
Know exactly what's working and what's not in your campaigns
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Watch your follower count climb with people who actually engage with your content.
What you'll achieve:
Attract followers who match your ideal client profile
See steady, consistent growth in your Instagram account
Build a community of engaged followers (not ghost followers)
Stop relying on hashtags and hope to be found
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Get your brilliant content seen by up to 80% of your followers (instead of the usual 10%).
What you'll achieve:
Ensure your most important posts reach the majority of your audience
Stop wasting time creating content that nobody sees
Get more engagement, saves, and shares on your best posts
Maximize the ROI on the content you're already creating
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Wake up to new subscribers every morning and watch your email list grow consistently.
What you'll achieve:
Create lead ads that convert casual scrollers into subscribers
Build an email list full of qualified leads at £1-3 per lead
Attract people who actually open your emails and engage with your content
Develop a consistent lead generation system that works 24/7
I asked my clients how they felt after doing the audience builder course:
abc IS a perfect fit
FOR YOU IF…
🦁 You're ambitious and action-oriented - ready to implement a proven system rather than just collect another course
🦁 You're excited to break through your current audience ceiling and connect with people who are perfect for your offers
🦁 You value your time and would rather invest in a strategic system than spend endless hours on content that might not be seen
🦁 You're done with the organic-only approach and ready to leverage the power of ads to grow consistently
🦁 You're willing to roll up your sleeves and get hands-on with your ads (with expert guidance every step of the way)
abc might not be the right fit if:
🙅♀️ You're not ready to invest at least £5-10/day in ad spend to grow your audience
🙅♀️ You're looking for a ‘golden bullet’ to fix your business rather than a sustainable audience-building system
🙅♀️ You're perfectly happy with your current reach and don't feel the need to expand your audience
🙅♀️ You prefer to stay in the "planning" phase rather than taking decisive action on your growth strategy
🙅♀️ You are looking for sales ads, ecom ads or ads to fill a masterclass which aren’t covered in ABC.
Yes it really works:
“ In the past month I have spent £310 on lead ads and got 625 new subscribers & 2 new clients! Plus I now have a marketing mechanism I can use to grow my audience that I know works, and I also know how to test new ideas.
Hannah, Infant Sleep Coach
Hey there, I’m Sophie
the colour loving, lionhearted, friendly face of facebook™️ ads
I never set out to be an 'entrepreneur'.
In fact, when I was made redundant while on maternity leave, I re-trained and started my business out of necessity.
As your classic type A, unapologetically ambitious high achiever, I've always excelled at jumping in and 'doing the doing'.
But one challenge kept tripping me up: how to grow my audience consistently without sacrificing authentic connection.
I'd either:
Grow my audience but feel totally disconnected from them
Build incredible relationships with my existing followers... but struggle to bring new people into my world
Sound familiar? I found the same pattern with nearly all my clients.
So I got curious. I started testing, experimenting, and refining a system that could consistently build an audience AND foster genuine trust at the same time.
After hundreds of campaigns and over 4 years of obsessive testing, I developed the Superfans System™️ – the exact framework I now use with my high-ticket clients to create predictable, sustainable audience growth and consistent sales.
The biggest lesson I learned?
Ads aren't just about reaching more people – they're about reaching the RIGHT people consistently, so you can focus on what you do best: creating transformational offers and serving your clients brilliantly.
That's why I'm so passionate about demystifying Meta ads for ambitious business owners like you. Because when you have a reliable system for audience growth, everything else in your business becomes easier.
Ready to build an audience of superfans who can't wait to hear from you? Let's make it happen together! 🦁✨
faq’s
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Yes, in the ABC online content I share my 'Ad copy that converts' framework. It’s simple, effective and easy for you to create!
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Don't stress - I have 4 different types of ad creatives that I'll teach you to design using Canva!
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Within the online content, I'll show you how to find the best people to run your ads to.
Even if you have a niche topic, only work with people in person or have a really small audience at the moment - we can create an audience for you!
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I hear this a lot! In my view, there is never a wrong time to run ads.
Even if you just run them for £2-3 per day and grow a brilliant warm social media following, that is a great way to begin.
AND when you do start running ads to grow your email list, you'll have already taught Meta who you want to target. #winwin
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My method has been successfully used by 100+ businesses and each module has been intentionally designed to give you the info you need to confidently set up your ads without overwhelm.
You get lifetime access to the course including all future updates and additional content.
Plus 6 weeks in the ABC Accelerator which includes fortnightly group calls & office hours for you to get my expert eyes on your ads and help remove any blockers to you getting the results I know are possible!
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Group calls are fortnightly and alternate between Wednesdays at 10am and Thursdays at 11am.
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I cover this in more depth the course but I tend to advise between £5-10/day as a minimum (but your ads don’t have to be on all the time if you don’t want them to be).
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No, the course is self paced so you can start whenever you want and you have ongoing access to the course so you can dip in and out whenever you need it.
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If you want to grow your followers or engagement on your social media or your email list - it will work for you!
Businesses that have got great results from the course include: career coaches, photographers, social media managers, marketing specialists, course creators (from hypnobirthing to nutritionists), travel agents, in person businesses… the list is long!
We don’t cover sales ads. masterclass ads or anything specific to ecom businesses but if you want to grow your list and sell via social & email, you can absolutely still use these strategies.
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If you’ve read through the info and aren’t sure if it’s for you, just drop me an email here and Iet me know what’s keeping you on the fence!
I want you to get great results, so I promise I’ll give you a truthful answer about whether it’s a good fit or not.
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Meta ads manager covers both Facebook and Instagram so all the training applies to both.
You need a business Facebook page to set up your ad account but you can choose whether you run ads to Facebook or Instagram (or both!)
Imagine you set a goal to increase your email list by 100’s of dream clients and you achieve that in weeks, not months...
“Getting lead ads live for my biz was a win; more importantly growing my email list by 100 in 2 weeks”
Emma
graduates of the Audience Builder Course are saying…
nicola
"I was worried this would be yet another course that didn't get the results I needed. My Instagram™️ following is finally growing again!! I know numbers aren't everything, but it is important to get new people into my world and from that I've had more enquiries and people signing up in January than I've had in a long time. "
jane
"I now have a marketing mechanism I can use to grow my audience that I know works, and I also know how to test new ideas. I have also set up so many other additional things, such as nurture sequences and have a structured sales process that I never had before.”