Leap from ‘dabbling’ to ‘bloody brilliant’ at meta ads so your dream clients rave about you

(and never want to let you go!)

There's a massive difference between being someone who can ‘run ads’ & being a bloody brilliant ads strategist who gets messages from their clients saying ‘these results are *insane*’

(Between us: That's gonna be you)

The Missing Middle (aka Your Perfect Opportunity!)

Right now, so many businesses are caught between:

  • Trying to DIY their ads (and watching their time & budget disappear)

  • Asking someone (ie you!) in their team to pick up ads (with just YouTube tutorials for support!)

  • Paying specialist agencies £££ when their budget doesn’t warrant it (and you end up spending so much time managing, you may as well be doing the ads!)

There's a massive gap for someone* who can do more than just set up basic ads but can actually integrate ads into their marketing strategy.

(*Hint: that’s you!)

Let's be honest...

You know you’re a great marketer.

So when your email sequences convert like clockwork, social media gets consistent engagement or your SEO strategy is working like a dream …

why is something holding you back to really leaning into ads?

Yes, you've taken courses, probably even run campaigns. You understand the basics. You've had some wins.

But there’s still this gap between theory & confidence.

Maybe it's that moment when you're staring at Ads Manager at 11pm, wondering if you should change the creative or adjust the audience (or just make another cup of tea and hope for the best 😅).

Maybe it's when a client's campaign isn't performing as well as you'd hoped, and that voice starts whispering: "Are you really qualified to be doing this?"

Or maybe it’s when you’re watching a marketing agency charge a small fortune to run what, even you know, are incredibly simple ads. You want to say ‘I’ll run the ads’ but you’re scared you’re missing something.

And your ready for that to change.

Listen up, ambitious one...

It's not about technical skills.

It's not about knowing which buttons to click in Ads Manager.

The real magic? It's in how you handle moments like these:

→ Your client's launching in two weeks and the ads aren't performing as well as you'd hoped. Do you stick with the strategy or risk making changes? (And how do you explain either decision to your client?)

→ Your client wants to grow their Instagram using ads but there are 50 pieces of content to choose from. Which ones will attract the RIGHT followers who actually engage and buy? (Spoiler: it's not always the ones you'd expect)

→ You've been killing it with list growth ads, but now your client's eager to jump straight to sales campaigns. You know it's too early - but how do you guide them toward what will actually work without dampening their enthusiasm?

→ That moment when a launch is approaching and your client asks "so... what should our ad budget be?" (and you need to balance their goals with what's actually achievable)

Becoming a strategic ads partner for your clients is so much more than creating campaigns.

I’m here to help you learn how to create campaigns that create insane results using my knowledge, experience & proven frameworks.

introducing: Leap

the 12 month training, implementation & mentoring programme for freelance & employed marketers who are ready to add ‘bloody brilliant ads strategist’ to their already impressive skillset.

leap is split into 3 phases:

Phase 1: superfans accelerator - master the system

phase 2: becoming irreplaceable - master client acquisition & retention

phase 3: Strategically Scaling - master business growth using your ads skills

your journey begins with the superfans accelerator

My proven Superfans System is what I use with all my clients and I’m going to give you full access to how I use it to get insane results for clients (like generating £10k+/m from ads running to a £97 course).

Whether you’ve never run ads before, are dabbling with a few accounts or are running multiple campaigns - you’re going to understand how the campaigns fit together, how you set them up to get the most impactful results & we’ll do an audit of any current campaigns to see where we need to make changes.

month 1: superfans system fundamentals

month 2: confident implementation

Now you understand the Superfans System, we’re going to get practical - fast.

You’ll use the system to optimise current ad accounts, create new strategies and when the results come in - that’s when we’ll use the data to see what story it is telling us and what we need to do next.

These are the skills that differentiate you from ‘ads manager’ to ‘bloody brilliant ads strategist’

(if you don’t have a client ad account to practice on, I’ll create you scenarios you can run in a test account).

month 3: strategic ads confidence

This is the month we go deep into strategy. Working backwards from the clients goal, you’ll start to understand not just what campaigns to run, but if they are likely to work (and what to do if you don’t think they will!).

We’re building the kind of strategic confidence that has clients not just getting results, but actively referring you to everyone they know.

your complete support system

training

Start with the high impact 3 month SuperFans Accelerator.

Whether you are just starting with ads or are already running them, you’ll learn & implement the fundamentals of the SuperFans System to feel confident not just creating campaigns but being a bloody brilliant ads strategist.

expert support

Quarterly strategic intensives, fortnightly deep-dive calls, and ongoing troubleshooting support.

Our team of experienced ads strategists is here to help you navigate every client scenario - from campaign optimisation to client conversations.

Plus, join our private community of service providers implementing these same systems.

client matching

Get direct referrals of clients who are ready for strategic ads support but aren't at the specialist agency level yet.

I regularly turn away clients who don't need my level of expertise - but they do need someone who understands the SuperFans System. As a LEAP member, you'll be perfectly positioned to support these clients who are already sold on this proven approach.

(available one the Superfans Accelerator is completed)

For freelance & employed marketers who love what they do and want to add Meta ads management to their already impressive skillset using a proven, repeatable system to:

  • Confidently deliver consistent, profitable results through the proven SuperFans Ads System

  • Grow your expertise and your revenue/salary with expert guidance and community support

  • Access templates, workflows, and personalised feedback to confidently scale your ads

kick start with the superfans accelerator at the founders rate:

→ Pay in full: - £1777+VAT

→ 3 month payment plan - £597+VAT

Graduate the Superfans Accelerator & access Phase 2: Becoming Irreplaceable from £397+VAT/month

founding cohort starts 3RD MARCh

get ready

to leap

This is perfect for you if:

→ You offer ‘done for you’ marketing, are a freelance marketer or are employed in a marketing role. Whether you deliver a range of marketing or specialise in one area, eg social media management, SEO etc, this is perfect for you!

→ VA Or OBM? This could be perfect for you if you specialise in working with clients on their marketing and understand/get involved in your clients customer journey.

→ You don’t have to have ever run ads before, but you have clients or work for a company where you know their business inside out, their goals, their voice... honestly, you should probably be the one running their ads (you could be!)

→ Or maybe you've worked on a few ad campaigns but the results are... let's say unpredictable!

→ You're watching your clients/company either DIY their ads into oblivion or throw money at agencies who don't get their business like you do... and you're sitting there thinking "I could do that SO much better"

This isn't for you if:

(keeping it real because that's how we roll)

→ You're just starting working in marketing or running your business (love the enthusiasm, but let's nail the basics first!)

→ You're hunting for a quick money grab (sorry friend, we're here for the long game)

→ You want to run ecom ads or become a dedicated ads agency (this is about enhancing your amazing services, not replacing them)

→ You're drawn to the revenue but not ready to be that strategic partner your clients need (no judgment, but timing is everything!)

This isn't about complicated funnels or huge ad spend. It's about helping your clients build audiences of people who understand their value, trust their expertise, and are excited to buy when the time is right.

Oh hello!

If we haven’t met I’m Sophie, fast talking, highly creative problem solver who has spent the last 7 years working with hundreds of women to grow their business using simple, effective marketing strategies that are powered by Meta ads.

I started as a social media manager in 2017, proudly "organic only" before I started 'dabbling' in ads and felt out of my depth very quickly!

Sound familiar?

In 2022 I spotted something that changed everything: there was a massive gap for small businesses. They either needed to find the time/headspace to DIY their ads, or invest in ads specialists or agencies WAY before they were ready.

My clients needed someone they trusted to fill that middle ground.

That realisation led me to develop the SuperFans System – a framework that I've taught to over 200 businesses, has helped me grow from £40k to £200k+ in revenue and has helped clients:

🦁 Generate consistent £8-10k monthly revenue from a single £97 course

🦁 Add 1000+ engaged email subscribers in just 3 months (at £0.77 per lead!)

🦁 Turn £900 ad spend into £10k in sales (without fancy funnels)

Now I help marketers like you transform their existing expertise into confident ads management skills.

I'm not here just to teach which buttons to click – I'm here to share the strategic frameworks that consistently deliver results.

Your current marketing expertise is actually your secret weapon in ads management.

You already understand your clients' businesses deeply. Now it's time to turn that understanding into confident, profitable ads management.

Whether you're just starting with ads or already running campaigns, employed or running your own business - I'll show you exactly how to become the strategic ads partner your clients literally can't run their business without!

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what is The SuperFans System?

my proven 4-step system helps you create client campaigns that build engaged audiences who actually convert:

  • Reach

    Strategic campaigns to consistently bring new people into your clients' worlds

  • Optimise

    Fine-tune social media and systems to create seamless customer journeys

  • Amplify

    Use low-cost ads to ensure client content reaches and resonates with their ideal audience

  • Revenue

    Convert warm audiences into buyers through strategic offer promotion

faq’s

  • Not at all! We start with the SuperFans System fundamentals and build your expertise step by step.

  • The SuperFans System focuses on building engaged audiences through:

    - Content amplification campaigns

    - Instagram growth strategies

    - Lead generation for email list building

    - Event and masterclass promotion

    -Course/digial product sales

    This isn't for ecommerce or direct sales campaigns - it's about helping clients build audiences of ready-to-buy superfans.

  • Absolutely! LEAP is designed to enhance your existing service offerings, not replace them.

    You'll learn how to integrate ads into your clients' current marketing systems.

  • This is a practical program and we want you to get experience quickly. You'll start implementing the SuperFans System step by step, beginning with simple campaigns and building up to more complex strategies.

  • Direct access to our team of ads strategists through fortnightly calls, monthly deep dives, and our private community. We're here to help you implement every step of the system.

this is what my clients say…

Sophie collaborates with you to construct a funnel, crafts content, tests the ads, and hones your overall marketing strategy. It's incredibly rare to find someone who can think with such precision and apply Facebook ads to reinforce your marketing efforts so strategically.

Sophie provided invaluable guidance in developing a coherent customer journey and taught us the importance of not just 'spraying' ads randomly but creating a targeted approach.

I wholeheartedly recommend Sophie. Her infectious enthusiasm, sharp insights, and ability to impart clarity to complex processes make her a joy to work with.

Dr Rachel Morris, Wild Monday

“I was already running ads when I started working with Sophie. I wanted to understand how to implement an ads strategy to scale the ads & revenue, test them to get the best results, as well as optimise my lead magnet to attract people most likely to buy.

After working together for 3 months, I now have ads that deliver sustainable sales of £8-10k per month from just one £97 course!

I also understand how to test & optimise new ads and I feel more relaxed about them. Sophie is incredibly easy to work with and She understood exactly what I wanted to achieve.”

Kasia Clarke, Artist

"Sophie has a brilliant mind with an incredible ability to synthesise multiple aspects of my business into a cohesive, strategic plan.

She quickly grasps what's important to me - my goals, preferences, and the different roles of various platforms in my business. Then, she seamlessly integrates it all into a simple, neat, and effective strategy.

What impresses me most is how Sophie optimizes every piece of content, creating a system that efficiently moves people from cold prospects to hot leads using smart automations. Her approach has made my entire brand feel more professional and effective.

Perhaps what I appreciate most about working with Sophie is that she thinks as fast as I do. She instantly understands everything I say, which makes our collaboration both productive and enjoyable. Her strategic insights have truly transformed my business."

Gemma Gilbert, Evergreen Group Programme Coach