THE lionhearted CEO mastermind
Scaling for women with big energy and wild ideas
Build a business that holds your fire without burning you out.
The Shift You’re In
You’re not here to prove your business works.
You’ve already done that again and again.
You’ve built real momentum: strong revenue, an audience that trusts you, offers that deliver. From the outside, it looks effortless, but you know that what’s powering it all right now is still mostly you.
The ideas, the drive, the constant recalibration between “let’s go bigger” and “I can’t keep doing it this way.”
You’ve reached the point where capacity, creativity and ambition are all competing for space, and something has to give.
Scaling from here isn’t about doing more.
It’s about how you hold more, without losing what makes your business (and your brain) brilliant.
You’re not looking for a playbook.
You’re looking for sharper thinking, cleaner structure and real partnership.
A space to map the next evolution with people who understand the weight and speed of what you’re building.
That’s what this room is for.
What’s Really Happening Behind the Scenes
Your business is brilliant, but it’s also heavy.
You’ve built success through sheer firepower: strong launches, magnetic messaging and a reputation that precedes you. Yet the more you grow, the more everything starts to orbit you. Every client, campaign and idea still passes through your brain first.
You can see the potential for more reach, higher profit and a team that actually runs, but right now the structure underneath your success isn’t quite built to hold what’s next.
You’ve got revenue that looks good on paper but swings harder than you’d like.
A team that supports you but still leans on you to make the calls.
Offers that sell but need refining if they’re going to scale sustainably.
Systems that exist but aren’t yet freeing you; they’re just containing the chaos.
And if you’re honest, you don’t want to work less. You just want every hour, every decision and every bit of energy you pour in to compound, not simply maintain.
You didn’t come this far to plateau inside a business that can’t grow with you. You’re not looking for survival. You’re building something enduring.
That’s the difference between another strategy sprint and stepping into the Lionhearted era of your business.
introducing: the lionhearted ceo mastermind
This is a six-month, high-touch experience for women scaling big businesses with bold energy, where we build the structure, strategy and support system that can actually hold your next level.
You don’t need more ideas. You need clear strategy, smart data and a space where you can think like the CEO you’ve already become.
This isn’t about learning how to run a business; you already have one. It’s about giving you the frameworks, feedback and focus to scale it sustainably without losing the heart, creativity or freedom that got you here.
Inside, you’ll:
Simplify what’s working and strip out what’s not—no reinvention, just refinement that multiplies results.
Make decisions from data, not doubt.
Lead a team that can move without you having to push every button.
Build visibility systems that attract the right people consistently, with or without you glued to your phone.
Reconnect with your ambition in a way that feels grounded, powerful and sustainable.
This is leadership, strategy and scaling for women who value depth, discernment and doing it their way.
What you get
You’re not looking for another mastermind where you leave inspired but unchanged.
You’re here for real partnership — one that challenges how you think, sharpens how you lead and gives you the systems to hold more without doing more.
This is a space built for momentum, not maintenance.
Here’s how we do it:
Strategic Roundtables
(Fortnightly Mastermind Calls – Weds 12–1:30 UK)
Think high-level boardroom, not classroom.
These are focused, data-driven conversations designed to refine your decisions in real time.
We’ll dissect pricing, positioning, delivery, hiring and campaigns — the exact levers that create scalable profit.
Private CEO Intensives
(1:1 Mentoring with Sophie – every other month)
You bring the data, the plans, and the pivots; I bring the structure and strategy to make them hold.
Together we audit the numbers, refine priorities and design your next quarter so growth is deliberate, not accidental.
Real-Time Access
(Slack Office Hours – Tues & Thurs)
Scaling decisions shouldn’t sit in your notes app all week.
You’ll have direct access to me for feedback and next-step strategy so momentum never dips.
You’re not waiting for the next call, you’re continuously moving forward.
Visibility and Ads Strategy
At this stage, visibility needs to compound, not consume.
You’ll get personalised ad reviews, funnel strategy and creative feedback so your paid traffic works hand-in-hand with your organic authority.
Campaigns that convert consistently and expand your reach while you lead.
Authority and Messaging Lab
(Led by Ruthie, StoryTelling Strategist & resident Content Coach)
Fortnightly copy clinics and quarterly 1:1s to keep your brand voice sharp and your message unmistakable.
We’ll evolve your positioning so your content reflects the leader you’ve become & attracts your dream high level clients.
In-Person Strategy Immersions
(Full-Day Sessions and Two-Night Retreats)
Because real transformation happens in the room.
These immersions are where strategy meets embodiment; you step out of the day-to-day, zoom out to design, and leave with a plan that feels grounded and expansive.
Who This Is For: The Women in the Room
This mastermind is for women who’ve already built the kind of business they once dreamed about and now want to lead it with more space, strategy and self-trust.
You’ll fit right in if you:
Run a six- or multi-six-figure business and are done being the engine of it all.
You’re focused on designing a scalable offer ecosystem — intentional, layered and built to generate recurring revenue — so each offer feeds the next and your income compounds sustainably.
Are sitting on a stack of brilliant ideas but need the structure to bring them to life without burnout.
Have a small team (or are building one) and want to step fully into CEO leadership, not daily management.
Crave depth over noise: conversations about profit, power, visibility and long-term growth.
Are ambitious, self-led and fast-moving but know sustainability isn’t optional anymore.
This isn’t for beginners or for anyone who still needs convincing that what they do works. It’s for women who already know they can—and are ready to build a business that can hold that success.
Inside the Lionhearted Mastermind you’ll be surrounded by women who move like you do: big energy, wild ideas and grounded strategy.
What Changes When You’re in the Room
Everything starts to feel lighter—not because you’re doing less, but because you’re finally doing the right things.
You stop second-guessing because you have data, direction and a sounding board that gets it. You stop carrying your entire business on your shoulders because your team and systems finally hold their weight. You stop chasing growth and start building momentum that compounds.
Inside this mastermind, the constant push becomes clarity. The noise quiets. You begin leading with calm, confident energy.
You’ll make decisions faster, sell cleaner, expand visibility with strategy instead of scramble and finally have the headspace to create again, not just maintain.
This is where your business becomes strong enough to hold your ambition so you can scale without shrinking yourself in the process.
The goal isn’t more success. It’s sustainable success that feels like yours.
Why Me and Why This Room
I’ve built every version of the business my clients are scaling now: the scrappy six-figure one that ran on caffeine, the structured one that finally gave me space and the multi-six-figure ecosystem that runs with rhythm, team and predictability.
I know what it takes to scale without breaking the woman behind the business.
Because I’ve done it while raising two girls, leading live events and running group programmes that lock in recurring revenue months ahead.
My obsession is simple: make ambition sustainable.
I don’t just teach strategy—I live the systems, boundaries and mindset that make it possible.
I’m not here to hand you my blueprint. I’m here to help you build yours—one that honours your brain, your capacity and your wild ideas, and turns them into something that scales.
That’s the Lionhearted way: bold strategy, grounded leadership and a business that keeps growing without burning you out.
Inside the Room
What happens when ambitious women stop holding their business together with willpower and start leading it with strategy, structure, and support?
They build brands that make money and make space.
They create recurring revenue without running themselves ragged.
And they finally get to live the life their business was meant to give them.
Inside The Lionhearted CEO Mastermind, the women in the room…
Build scalable ecosystems that generate recurring revenue and let them take actual holidays without the panic.
(A sold out 12 shoot days through automated emails while on holiday her first fully hands-off launch.)
Grow revenue while cutting working hours in half.
(L’s August was up 27% year-on-year, even with 50% less time in the business.)
Surpass last year’s total revenue by August with lower costs, higher margins and more rest.
(C hit her 2024 revenue four months early while spending 10% less.)
Fill programmes, memberships and masterclasses without launches running their lives.
(C’s has grown her membership this year from £2k MRR to over £7k MRR with two low lift launches.)
Create repeatable marketing systems that convert quietly in the background.
(R sold five of six spots in her 6 month programme from three emails — no ads, no scramble.)
This is what scaling sustainably actually looks like - less firefighting, more forward motion.
Businesses that don’t just grow, but hold.
And you don’t need to just trust me… trust them:
Investment and Next Steps:
When you step into this room you’re not buying another programme.
You’re buying time, clarity and momentum that stacks month after month.
You’re investing in the structure and strategy that let your business expand without you having to stretch further to hold it.
Pay in full: £8,000 + VAT
Payment plans: £1,400 + VAT × 6
The Lionhearted CEO Mastermind is an initial commitment of six months. With an 88% renewal rate, spaces in this room are rare.
The women inside have built partnerships, friendships and momentum that last far beyond the first 6 months.
If you’re ready for strategy that scales with you and a community that stays beside you, this is where that begins.
Ready to take the next step?
Click the link above to share a few details about your business and your goals.
I personally review every application, and if it feels aligned, we’ll have a chat to ensure this mastermind is the right strategic move for you.
Sophie x
Oh hello!
If we haven’t met I’m Sophie, fast talking, highly creative problem solver who has spent the last 7 years working with hundreds of women to grow their business using simple, effective marketing strategies that are powered by Meta ads.
In 2022 my revenue was £40k. In 2023 it was £120k. 2024 is on track to be over £200k.
But the real surprise? Between hitting £120k in 2023 and the end of 2024 I will have completely changed my business model.
In 2023 I hit my first £10k month with 2 1:1 offers. By October I was exhausted, burnout out and when I wanted to take time off for Christmas, I realised I’d have to stop onboarding clients and let my revenue drop.
That’s when I knew I needed to do it differently.
I created a truly scalable offer (The Audience Builder Course), built an ads funnel to sell it, created 6 ways it could be sold, by me and other people and put systems and a team in place to support its success.
Suddenly I had an offer I could sell all year around, as many as I wanted and it wouldn’t cost me any time or energy.
Having this in place then allowed me the time and space to create other scalable ways to build my revenue, including a small team to support with client delivery for my long term management clients.
The way I have built my Superfans system, stacked my revenue and leant into leading my business the way I want it to go means I now have 5 figures secure for the next 6 months and beyond.
Sophie collaborates with you to construct a funnel, crafts content, tests the ads, and hones your overall marketing strategy. It's incredibly rare to find someone who can think with such precision and apply Facebook ads to reinforce your marketing efforts so strategically.
Sophie provided invaluable guidance in developing a coherent customer journey and taught us the importance of not just 'spraying' ads randomly but creating a targeted approach.
I wholeheartedly recommend Sophie. Her infectious enthusiasm, sharp insights, and ability to impart clarity to complex processes make her a joy to work with.
Dr Rachel Morris, Wild Monday
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masterminding
Forget boring hot seats. Our bi-weekly calls are where the real magic happens. We'll dive deep into your challenges, celebrate wins that matter, and tap into the collective genius of badass women who get it.
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Funnel feedback
No more second-guessing your marketing. Get my eyes (and my team's expertise) on your ads, emails, and sales pages. We'll turn your funnels from meh to money-making machines.
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expert training
Quarterly deep dives into what matters NOW. Think less 'random guru of the month' and more 'holy shit, this is exactly what I needed'. We're talking strategic, actionable insights you can implement immediately.
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community
A bullshit-free zone where ambitious women lift each other up. Share wins, vent frustrations, and find your next collaboration partner. It's like the best group chat ever, but for your business.
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quarterly luxury retreat
Every quarter we'll escape the everyday hustle for 2-day strategy intensives. we'll escape for 2-day intensive planning sessions. Think big ideas, deeper connections, and seriously good food.
it’s not just about the logistics though, is it?
let’s take a vibe check…
⚡ The phrase "I just need to implement what I already know" keeps you up at night, along with the guilt of not doing so.
⚡ You're tired of being sold the "magic bullet" that will solve all your business woes, only to find it's another generic solution that doesn't really help.
⚡ You've got a nagging feeling that you're overcomplicating things, but can't quite figure out how to simplify without sacrificing results.
⚡ Your idea of a perfect mastermind includes deep business talk followed by equally passionate discussions about food, your latest slightly-woo obsession, holiday recommendations and TV that's actually worth watching.
⚡ The idea of a business retreat that includes both strategic planning and a great cheese board sounds like heaven to you.
⚡ You're looking for a mastermind that understands success isn't just about revenue goals, but also about creating a life you love outside of work.
If you're nodding along, congratulations! You've found your perfect mastermind match. ❤️
minimind clients
Before joining the Mastermind, I'd had business success but was selling the same things to the same people without audience growth.
Since joining, I've added a thousand people to my list in just a few months and created a clear, repeatable revenue strategy!
Sophie treats my business like it's her own with the level of care and understanding she provides, and the specialised coaching has been invaluable - she holds all the details of my business in her head and keeps me accountable without adding stress.
Helen - Style Consultant
Before joining the Mastermind, I had the right mindset but needed the right support to scale my business to the next level.
Since joining, I've started running ads for the first time which is growing my email list and helping me reach new people!
Being surrounded by like-minded business owners has given me the confidence to know I'm on the right track, and the specialised coaching has been invaluable - it's about taking action rather than just learning more, and that's exactly what this Mastermind delivers.
Pippa - The pr set
Ready to join this powerhouse group? Here's what happens next:
Click the "Apply Now" button below (your future self will thank you)
Fill out a brief application (we keep it short and sweet)
We'll review your application and schedule a call to discuss your goals and vision
it's time
“I was already running ads when I started working with Sophie. I wanted to understand how to implement an ads strategy to scale the ads & revenue, test them to get the best results, as well as optimise my lead magnet to attract people most likely to buy.
After working together for 3 months, I now have ads that deliver sustainable sales of £8-10k per month from just one £97 course!
I also understand how to test & optimise new ads and I feel more relaxed about them. Sophie is incredibly easy to work with and She understood exactly what I wanted to achieve.”
Kasia Clarke, Artist
"Sophie has a brilliant mind with an incredible ability to synthesise multiple aspects of my business into a cohesive, strategic plan.
She quickly grasps what's important to me - my goals, preferences, and the different roles of various platforms in my business. Then, she seamlessly integrates it all into a simple, neat, and effective strategy.
What impresses me most is how Sophie optimizes every piece of content, creating a system that efficiently moves people from cold prospects to hot leads using smart automations. Her approach has made my entire brand feel more professional and effective.
Perhaps what I appreciate most about working with Sophie is that she thinks as fast as I do. She instantly understands everything I say, which makes our collaboration both productive and enjoyable. Her strategic insights have truly transformed my business."
Gemma Gilbert, Evergreen Group Programme Coach
faq’s
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The LionHearted CEO Mastermind is perfect for you if you're a woman entrepreneur earning £5-8k/+month, feeling overwhelmed by your business, and ready to scale strategically. If you're ambitious, impatient for growth, and want to build a business that runs smoothly without your constant attention, you’re in the right place!
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The Mastermind is for established online service businesses who are at, or striving to get to £10k+ months.
Example businesses include: coaches, course creators & done-for-you providers.
It’s not suitable for ecom businesses, in-person businesses, MLMs or any business where you don’t have ownership of your email list or website.
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In 2023 I generated over 6 figures with an ad spend of £3k (around £10/day) and a combined email and social media audience of under 3k.
This isn’t about expensive ad funnels or huge audiences - its about leveraging what you are already doing into a system that creates an audience of superfans & generates revenue while you concentrate on what you WANT to be doing.
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The strategies I have successfully used for my own business and my clients are powered by Meta (FB & IG) ads so you’re going to get the most from the Mastermind if you:
have run ads in the past and feel reasonably confident running them again,
have someone in your team who could run ads for you,
are running ads yourself at the moment.
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The beauty of the LionHearted CEO approach is that it's designed to free up your time, not add to your workload. You'll leave with a clear, actionable plan that fits into your current business, helping you work smarter, not harder.
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Not at all! Whether you're a solopreneur or have a small team, you'll learn strategies to optimize your current setup and plan for future growth.
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To ensure personal attention and high-quality support, the Mastermind is limited to 10 women.
Having toe dipped into Ads before with a somewhat scatter gun approach, Sophie helped me navigate the back end and set up Ads to grow my list. I have been thrilled with the results - over 200 leads in a month and sales conversions already! Sophie knows her stuff and has been exactly what I needed - regular updates, quick explanations and tweaks when needed. Perfect for me.
Mills Gray, Business Coach & Mentor
This isn't just another mastermind.
It's your springboard to creating a business that thrives on your terms. We're talking smart systems, strategic ads, and an offer suite that has your ideal clients lining up - all without the constant hustle.
No more flying solo or second-guessing your next move. Just you, me, and a group of ambitious women ready to redefine what success looks like.
So, what do you say? Are you ready to step into your power as a true CEO and build a business that lights you up?
Let's make it happen ❤️
