Revenue Stacking Strategy: 11 Ways to Scale Your Business Without StresS

Revenue stacking might not sound like the most thrilling topic in the world of business strategy, but it's a critical approach that can transform your entrepreneurial journey from constant hustle to sustainable success.

In this blog, we'll dive deep into the world of revenue stacking and explore how to transform your business model for greater stability and growth. Whether you're a solo entrepreneur trying to escape the feast-or-famine cycle, a small business owner looking to scale without burnout, or somewhere in between, understanding and implementing a revenue stacking strategy is crucial for your long-term success.

You've probably been in this situation before: you know you need to increase your income, but you're not sure how to do it without working more hours. You've created a signature offer, set up your marketing funnel, and everything's ready to go. But then you look at your bank balance at the end of the month, and you're still not hitting your income goals consistently.

🦁 Here's what we'll cover:

1. What revenue stacking is and why it's crucial for scaling your business

2. My personal journey from the all-in approach to revenue stacking

3. The 11 different revenue streams that helped me achieve 57 sales in just 42 days

4. The power of payment plans in creating consistent income

5. Key strategies for implementing revenue stacking in your own business

6. The benefits of this approach and who it's best suited for

So, grab a cuppa and let's explore how you can transform your business model to create more freedom, stability, and joy in your entrepreneurial journey.

What is Revenue Stacking?

Revenue stacking is all about creating multiple streams of income in your business. It's not about putting all your eggs in one basket, but rather spreading them out to create a more stable and sustainable business model. As a naturally risk-averse person, this strategy has been a lifesaver for me.

Why I Swapped the All-In Approach for Revenue Stacking

Let me tell you a little story. About 18 months ago, I decided to go all-in on one signature group program. I thought, "This is it! This is how I'll scale my business!" Oh, how wrong I was.

Four months in, and I was stressed to the max. Every month that I didn't hit my goal felt like a failure. I was repeating the same messaging over and over, and honestly? I was bored out of my mind.

That's when I realised something crucial: I needed to work with my brain, not against it. As someone with 52 tabs open at all times (you know who you are!), I thrive on variety and creativity. One offer just wasn't going to cut it for me.

The Problem with Short-Term Training

Another issue I faced was relying solely on short-term training programs. While they brought in great clients, I felt like I was starting from scratch every month. It was exhausting and made me feel like I was constantly hustling just to hit my revenue goals.

How Revenue Stacking Changed My Business (and My Life!)

Implementing a revenue stacking strategy has brought me so much joy and freedom in my business. It's allowed me to:

1. Focus on my zone of genius

2. Bring in a support team

3. Implement systems to manage multiple offers

4. Create recurring revenue

5. Reduce stress and avoid burnout

My 11 Revenue Streams: How I Made 57 Sales in 42 Days

Ready to see how I put this revenue stacking strategy into action? Here's a breakdown of my 11 different revenue streams and how they contributed to my 57 sales in 42 days:

1. Audience Builder Course (evergreen): This DIY program is always available for purchase. I ran a 48-hour flash sale early in the summer, which brought in 24 of the 57 sales. It's a great example of how a strategic promotion can boost your revenue without ongoing effort.

2. Group Calls Access: I had one sale here from someone purchasing access to group calls. This offering provides additional support to clients and creates an upsell opportunity from my other products.

3. Ads Intensive (30-day program): Two people signed up for this higher-level support program alongside the Audience Builder course. By offering an upgrade option, I was able to increase the average transaction value for some customers.

4. ROAR (8-week program): Four people joined this program. I offered a three-month payment plan instead of the usual two months, which made it easier for people to sign up and ensured I had revenue coming in during the typically slower month of August.

5. Ignite (6-month group program): Seven sales came from this long-term program, which I co-run with a messaging coach. The extended payment plans for this program provided consistent income throughout the 42 days.

6. Lionhearted CEO Mastermind: Three people jumped into this program through an early bird "trailblazer" offer. By providing additional support and an extended payment plan, I was able to secure these sales and start receiving payments earlier.

7. In-person events: I had four payments across two events - "ABC in a Day" in July and the upcoming "Lionhearted CEO Mastermind Day" in September. Offering payment plans for these events helped spread the income across the summer months.

8. Affiliate payments: I received two affiliate payments from recommending products I believe in and use myself. This passive income stream requires minimal effort once set up.

9. Retainer clients: Five payments came from existing clients for whom I manage ads or provide consultancy. This recurring revenue is crucial for providing a stable income base.

10. Ads coaching in another program: I received two payments for my role as the ads coach in a group program that helps people create their own evergreen group programs. This leverages my expertise in a way that doesn't require me to manage the entire program.

11. Course licensing: I had two invoices (representing seven individual payments) from licensing out my Audience Builder course to other coaches who use it as part of their programs. This creates a win-win situation where I earn passive income and other coaches can offer additional value to their clients.

By diversifying my income streams this way, I was able to achieve 57 sales without relying heavily on any single offer. Some of these sales required active promotion, while others came in passively due to systems and partnerships I had already set up. This mix of active and passive income sources is key to creating a sustainable and scalable business.

The Power of Payment Plans

Here's a little secret: I'm a huge fan of payment plans. They're a win-win for both me and my clients.

Here's why I love them:

• They make it easier for clients to say yes

• They provide predictable, recurring revenue

• They help spread out income over slower months

Pro tip: When offering payment plans, think ahead. For example, I offered a 3-month payment plan for my 8-week ROAR program in June, knowing it would provide income during the slower August period.

Keys to Successful Revenue Stacking

Want to implement a revenue stacking strategy in your own business? Here are some key takeaways:

1. Diversify your offers: Create a mix of DIY courses, group programs, 1:1 services, and passive income streams.

2. Think long-term: Offer extended payment plans to create recurring revenue.

3. Leverage your expertise: Look for opportunities to coach or consult in other programs.

4. Create scalable offers: Develop products that don't require constant 1:1 time.

5. Use strategic promotions: Plan sales and promotions to boost income during slower periods.

Is Revenue Stacking Right for You?

If you're feeling burnt out from constantly hustling for new clients or stressed about hitting your income goals each month, revenue stacking might be the solution you're looking for. It's especially great for:

• Creative entrepreneurs who get bored easily

• Risk-averse business owners who want more stability

• Those looking to scale without working more hours

• Anyone who wants to create a more sustainable, enjoyable business

Ready to Start Stacking?

Implementing a revenue stacking strategy doesn't happen overnight, but it's so worth it. Start by looking at your current offers and brainstorming ways to diversify. Could you create a DIY version of your 1:1 service? Or maybe offer your expertise as a coach in someone else's program?

Remember, the goal is to create a business that feels light and fun, while still hitting your income goals. It's about working smarter, not harder.

Now, you might be thinking, "This all sounds great, Sophie, but where do I start?" Well, one of the key components of my revenue stacking strategy has been leveraging the power of Facebook and Instagram ads to grow my audience and generate consistent sales. And guess what? It's something you can learn to do too!

If you're ready to take the leap into Facebook & Instagram ads, my Audience Builder Course is the perfect place to start. I'll walk you step by step through 3 key Facebook & Instagram ad campaigns to allow you to grow your email list AND Instagram followers - for as little as £3/day.

Click here for all the info & to sign up.

What next?

If you’ve found this blog post useful, here are some ways you can be a part of my world:

1) Love an Instagram story? Good, me too! Come say hi & access plenty more of my free tips over on: @sophiegriffithsco

2) Listen to my podcast! It’s all about taking big, bold moves in your marketing with strategic, practical advice and loads of inspiration too! Click here to find out more and listen!

3) Interested in working with me? To check out the client services I offer here click here

Listen to the full podcast episode for additional insights and tips here.