the audience builder course: create a growing audience of superfans using facebook & instagram ads

You've poured your heart into your business, creating amazing content and offers. But there's a problem:

You're stuck in an echo chamber, speaking to the same 500 people on your email list and 1,000 followers on Instagram. Your growth has plateaued, and it feels like you're shouting into the void.

Imagine instead:

  • Waking up to a flood of new, engaged followers every day

  • An email list that grows while you sleep, filled with dream clients

  • Content that reaches far beyond your current audience, sparking conversations and conversions

Without breaking the bank or making you want to hurl your laptop out the window.

Introducing the Audience Builder Course: Your roadmap to creating an ever-expanding, highly engaged audience who can't wait to hear from you.

Is this you?

  • You're pouring your heart into growing your audience, but it feels like you're going no where fast.

  • Your social media schedule is packed - 3, 4, even 5 posts a week. You're churning out reels, jumping on every trend, but your follower count barely budges.

  • That lead magnet you spent hours creating? After the initial excitement, it's now collecting digital dust. You celebrate if even one person signs up.

  • Deep down, you know Facebook™️ ads could be the game-changer, but...

    • The thought of Ads Manager makes your head spin

    • Or worse, you've tried before and it felt like throwing money into a black hole

Sound familiar? You're not alone.

Here's the truth: It doesn't have to be this way.

Imagine a world where:

  • Your audience grows steadily, filled with engaged followers who can't wait to hear from you

  • Your lead magnet attracts dream clients daily, effortlessly building your email list

  • Facebook™️ ads feel like a powerful tool in your arsenal, not a confusing money pit

This world is closer than you think.

Stop feeling stuck and frustrated that you're only reaching 100 people (when you used to easily reach thousands!) and start feeling confident and excited as your content reaches dream clients who are DM'ing you asking how they can work with you (with ad spend that doesn't make you wince).

swipe for Real Results from Real Businesses

From Ad Mystery to Marketing Mastery

Facebook™️ & Instagram™️ ads often feel like a dark art, shrouded in mystery. But here's the secret: there's no magic wand required.

What if you could transform from confused novice to confident ad strategist?

In the Audience Builder Course, we demystify the process:

Bite-sized, Action-Packed Videos

Transform complex concepts into easy-to-implement steps

Battle-Tested Templates & Frameworks

Skip the guesswork and use what's proven to work

future

proof strategies

Stay ahead of the curve with adaptable techniques that evolve with the platforms

the 4 modules will teach you:

1. Ads Foundation: Your Launchpad to Success. Set yourself up for ad success from day one. Master the essentials:

  • Setting up your ad account like a pro

  • Decoding the structure of winning ad campaigns

  • Building audiences that attract your dream clients

  • Creating a customized dashboard to track your success

2. "New Friends" Campaign: Grow Your Instagram with Dream Followers Say goodbye to crickets on your content. Learn how to:

  • Create ads that speak directly to your ideal clients

  • Craft irresistible calls-to-action that drive profile visits

  • Turn viewers into followers and followers into fans

3. "See My Stuff" Campaign: Amplify Your Organic Content Stop shouting into the void. Start being heard. Discover how to:

  • Create content with ads in mind for maximum impact

  • Set up targeted audiences to reach potential dream clients daily

  • Analyze your results and optimize for even better performance

4. "Lead Magnet" Campaign: Build Your Email Empire The must-have campaign for consistent list growth. You'll get:

  • Step-by-step guide to creating high-converting 'Lead Ad' campaigns

  • Access to my 'Copy that Converts' framework

  • 40+ customizable Canva graphics to make your ads pop

  • Strategies to track, understand, and optimize your campaign over time

PLUS Supercharge Your Results with the LionHearted Lead Generation Toolkit

Take your audience building to the next level with this powerful add-on:

  1. Lead Magnet Mastery Guide • Create irresistible lead magnets that convert • Avoid common mistakes that kill conversions • Craft titles that compel action

  2. Connection Catalyst Welcome Sequence • 5-email plug-and-play sequence • Turn new subscribers into raving fans • Build relationships on autopilot

  3. AI-Powered Ad Copy Accelerator • Harness ChatGPT for scroll-stopping ad copy • Generate attention-grabbing headlines effortlessly • Keep your copy fresh and engaging

Regular price: £57

Special Price: Just £37 when you add it to your order at the checkout!

That's a £20 saving on 3 KEY tools you need to create ads that will multiply your leads!

I asked my clients how they felt after doing the audience builder course:

🦁 You're ready to move beyond random ad "dabbling" and want a clear, effective strategy for audience growth

🦁 You're tired of your content reaching the same small group and crave fresh eyes on your work

🦁 You want to build an email list of quality leads to fuel your business growth

🦁 You're looking to transform your social media from an echo chamber into a thriving community

🦁 You want to master low-cost, high-impact Facebook™️ ads without the overwhelm

abc IS a perfect fit FOR YOU IF:

🙅‍♀️ You're not prepared to invest time or money into Facebook™️ ads right now

🙅‍♀️ You're content with your current organic audience growth rate

🙅‍♀️ Building an email list isn't a priority for your business

Consider Our ROAR Program or 1:1 Support If:

🦁 You want to run ads directly selling your services or booking calls

🦁 You have an established funnel with multiple digital products and need scaling support

🦁 You specifically need Lead ads with a custom sign-up page (e.g., for quizzes or specific funnels)

🦁 Your primary goal is to generate direct revenue from ads

abc might not be the right fit if:

Yes it really works: 

“ In the past month I have spent £310 on lead ads and got 625 new subscribers & 2 new clients! Plus I now have a marketing mechanism I can use to grow my audience that I know works, and I also know how to test new ideas.

Hannah, Infant Sleep Coach

sign up to the audience builder course

audience builder course (ABc)

Your Blueprint for Ad Success

Get lifetime access to a proven framework that has:

  • Booked out 1:1 client schedules months in advance

  • Generated £45k from a brand new group program (using only existing audience)

  • Helped 100+ clients achieve business-changing results on small budgets

What You'll Get:

  1. Comprehensive 5-Module Course Step-by-step guidance through 4 core campaigns that build social media momentum and grow your email list

  2. Video Library of Ad Strategies Clear, actionable tutorials on creating and optimizing high-performing ads

  3. 40+ Customizable Canva Ad Templates Professional-looking graphics at your fingertips - no design skills needed

  4. 'Copy that Converts' Framework Never struggle with ad copy again - use our tested formulas for engaging, high-converting text

  5. Ads & Audience Tracker Easily measure your progress and ROI with our user-friendly tracking tool

  6. Lifetime Access Learn at your own pace and revisit the material anytime as your business grows

£197+VAT

abc accelerator

Accelerate Your Ad Success

Get all the benefits of the Audience Builder Course PLUS expert guidance from Sophie to ensure you never get stuck.

Supercharge Your Learning with Fortnightly Group Calls:

  1. Personalized Ad Reviews Get your specific ads and strategies reviewed by Sophie herself

  2. Real-Time Problem Solving Ask questions and get bespoke feedback on your unique challenges

  3. Peer Learning Opportunities Discover what's working (and what's not) for other small businesses

  4. Seasonal Ad Optimization Learn how to adapt your ads for key periods like summer holidays, Black Friday, and Christmas

  5. Supportive Community Connect with like-minded entrepreneurs in a welcoming, growth-focused environment

"The group calls are really helpful for my own Qs but also listening to other people and getting ideas. I don't usually like group things but this worked really well, the timing of calls was perfect". - Elle

Your Group Coaching Package:

  • 4 group coaching calls over 4 months

  • Flexible scheduling to fit your busy life

£297+vat

abc intensive

Your Fast-Track to Facebook Ad Mastery

Get all the benefits of the Audience Builder Course, PLUS the LionHearted Lead Generation Toolkit, AND personalized 1:1 expert support from Sophie.

Your VIP Ad Confidence Package:

  1. 90-Minute Strategy Deep Dive • Clarify your ad goals • Analyze your current marketing • Set up your ad account for success

  2. Done-With-You Ad Creation • Leverage Sophie's tried & tested copy framework • Use ABC videos to guide your ad setup • Get expert review before your ads go live

  3. 30 Days of Personalized Support • Understand your ad results in-depth • Learn how to test and optimize for peak performance • Build confidence in running high-performing campaigns

  4. LionHearted Lead Generation Toolkit • Lead Magnet Mastery Guide • Connection Catalyst Welcome Sequence • AI-Powered Ad Copy Accelerator

Real Results from Real Clients:

"Having toe dipped into Ads before with a somewhat scatter gun approach, I worked with Sophie to have more of a strategy. I have been thrilled with the results of over 200 leads in a month along with sales conversions already. Sophie knows her stuff, has been exactly what I needed which was around updates, quick explanations and tweaks when needed. Perfect!" - Mills

£997+vat

Hey there, I’m Sophie

the colour loving, lionhearted, friendly face of facebook™️ ads

I never set out to be an ‘entrepreneur’.

In fact, when I was made redundant while on mat leave, I re-trained and started my business out of necessity.

I have always excelled at jumping in and ‘doing the ‘doing’. I’m your classic type A, unapologetically ambitious high achiever.

But one part of business I just couldn’t master was growing my audience fast enough that it didn’t block my business growth AND building relationships, community and trust as well.

I’d either grow my audience but feel totally disconnected to them.

Or double down on nurturing and build incredible relationships… but at the expense of bringing new people into my world.

I found lots of clients had the same issue as well.

So I got curious and started testing ways I could consistently build my audience AND build community & trust.

The Audience Builder Course is the essence of a LOT of testing, learning, tweaking, and perfecting digital marketing strategies that will grow your audience and create superfans.

I'm here to remove all the guesswork for you, so I've distilled everything into actionable, easy-to-implement steps.

Sign up, jump in and I’ll walk you through every stage.

It’s as simple and effective as it gets!

faq’s

  • Yes, in the ABC online content I share my 'Ad copy that converts' framework. It’s simple, effective and easy for you to create!

  • Don't stress - I have 4 different types of ad creatives that I'll teach you to design using Canva!

  • Within the online content, I'll show you how to find the best people to run your ads to.

    Even if you have a niche topic, only work with people in person or have a really small audience at the moment - we can create an audience for you!

  • I hear this a lot! In my view, there is never a wrong time to run ads.

    Even if you just run them for £2-3 per day and grow a brilliant warm social media following, that is a great way to begin.

    AND when you do start running ads to grow your email list, you'll have already taught FB who you want to target. #winwin

  • My method has been successfully used by over 100 businesses and each module has been intentionally designed to give you the info you need to confidently set up your ads without overwhelm.

    You will also get lifetime access to the course including all future updates and additional content.

    I offer fortnightly group calls for you to get my expert eyes on your ads and help remove any blockers to you getting the results I know are possible!

    Just sign up for the ABC Accelerator option.

  • Group calls are fortnightly and alternate between Wednesdays at 10am and Thursdays at 11am.

  • I cover this in more depth the course but I tend to advise between £5-10/day as a minimum (but your ads don’t have to be on all the time if you don’t want them to be).

  • No, the course is self paced so you can start whenever you want and you have ongoing access to the course so you can dip in and out whenever you need it.

  • If you want to grow your engagement on your social media or your email list - it will work for you! Businesses that have got great results from the course include: career coaches, photographers, social media managers, marketing specialists, course creators (from hypnobirthing to nutritionists), travel agents, in person businesses… the list is long!

    We don’t cover sales ads or anything specific to ecom businesses but if you want to grow your list and sell via social & email, you can absolutely still use these strategies.

  • If you’ve read through the info and aren’t sure if it’s for you, just drop me an email here and Iet me know what’s keeping you on the fence! I want you to get great results, so I promise I’ll give you a truthful answer about whether it’s a good fit or not.

Imagine you set a goal to increase your email list by 100’s of dream clients and you achieve that in weeks, not months...

“Getting lead ads live for my biz was a win; more importantly growing my email list by 100 in 2 weeks” Emma

Just imagine…

You KNEW you were going to wake up to DM’s saying ‘I’m in 🥳’ on the reg

Your only have to promote your new offerings on Stories a few times and your clients are CHOMPING at the bit

you can commit to the #nextlevel coach you’ve been dreaming of working with FOR AGES, because the clients are flowing in every month. 

you You FINALLY feel like you have a plan that you can follow, rather than hoping the next tactic is the one (and then being disappointed when it’s not)

This is what you'll get with the ABC.

graduates of the Audience Builder Course are saying…

nicola

"I was worried this would be yet another course that didn't get the results I needed. My Instagram™️ following is finally growing again!! I know numbers aren't everything, but it is important to get new people into my world and from that I've had more enquiries and people signing up in January than I've had in a long time. "

jane

"I now have a marketing mechanism I can use to grow my audience that I know works, and I also know how to test new ideas. I have also set up so many other additional things, such as nurture sequences and have a structured sales process that I never had before.”