Facebook Ads Success: 3 Key Strategies of High-Performing Clients

Are you tired of pouring money into Facebook ads without seeing the results you dream of?

You're not alone. Many entrepreneurs believe that the key to Facebook ads success lies in having a massive budget. But what if I told you that's not the case?

As a Facebook ads specialist, I've worked with countless clients across various industries. And I've noticed a pattern: the most successful ones aren't necessarily the ones with the biggest ad spend. Instead, they share three key strategies that set them apart from the rest.

In this blog post, we're going to dive deep into these three game-changing strategies that my top-performing clients use to achieve Facebook ads success.

We'll explore:

1. Understanding Your Client's Buying Journey: How knowing exactly how your clients buy from you can transform your ad strategy.

2. Long-Term Strategic Thinking: Why a long-term, holistic approach to your ads and business strategy is crucial for sustainable success.

3. Having a Truly Scalable Offer: The importance of creating an offer that can handle explosive growth without breaking a sweat.

For each strategy, I'll share real-life examples from my clients, breaking down how we implemented these approaches and the results we achieved. You'll get actionable insights that you can start applying to your own business right away.

Whether you're just starting with Facebook ads or you're looking to take your current strategy to the next level, this blog is packed with valuable insights that can help you achieve the Facebook ads success you've been dreaming of.

So, grab a cuppa (and maybe a biscuit or two), and let's dive into the strategies that can transform your Facebook ads from money-drainers to profit-generators. Trust me, by the end of this post, you'll be looking at your ads strategy in a whole new light!

Ready to unlock the potential of your Facebook ads? Let's get started!

STRATEGY 1: Understanding Your Client's Buying Journey

The first strategy to Facebook ads success?

Knowing exactly how your clients buy from you. Now, you might be thinking, "Well, duh, Sophie. They buy from my sales page." But hang on a sec - there's more to it than that.

Many entrepreneurs are juggling multiple marketing channels - Instagram, email, LinkedIn, in-person events, podcasts, referrals, affiliates... the list goes on. But here's the thing: the clients who truly nail Facebook ads success know exactly which levers to pull to convert clients.

🦁 Let me give you an example:

I recently worked with a client who was smashing it with 30K months, purely from organic Instagram and word-of-mouth. Incredible, right? But here's the catch - her business relied entirely on her energy and presence. When she needed time off, the clients (and income) dried up.

So, we mapped out her current funnel and discovered:

• Her podcast was great for long-term nurture

• Instagram stories were her conversion powerhouse

• Grid posts supplemented the stories

But her welcome sequence? It was sending people straight to sales pages. Remember, that's not how her clients were buying! They were binging her podcast, consuming her Instagram content, and then converting through stories.

🦁 Here's what we did to leverage her existing ecosystem:

1. Created a high-value lead magnet that reflected her client experience

2. Embedded her low-cost offer within the lead magnet

3. Revamped the welcome sequence to direct people to converting content

4. Used Instagram story ads to mimic her organic success

5. Ran Instagram ads to boost profile visits and follows

6. Set up automated flows to guide clients through her offer suite

The result? A funnel that's more than covering ad spend with just the low-cost offer. That's Facebook ads success, baby!

Strategy 2: Long-Term Strategic Thinking

The second strategy to Facebook ads success?

It’s all about understanding and investing in the long-term strategy of building an offer suite and ecosystem powered by ads. It's not about plugging in ads and expecting magic in a month.

🦁 Let me share another client story to illustrate this:

I started working with a client in October who had a wildly successful podcast (we're talking over a million downloads) but had never run ads before. They knew they were missing out on reaching people who weren't tuning into the podcast.

🦁 Here's how we approached it:

1. October: Started with lead ads

2. January: Had a VIP day to map out their entire funnel

3. March: Launched a new lead magnet (average lead cost: 57p)

4. April: Introduced a £27 offer (100+ sales in the first week)

5. May/June: Launched a £247 offer (1000+ masterclass sign-ups, 100+ sales)

6. July onwards: Planning membership and high-ticket group program launches

The key here? We started in October, and in July, we still have elements to roll out. This isn't a quick fix - it's a long-term investment in growth and scalability.

But here's the real beauty of this approach: as we continue to build and refine, we're seeing compounding results. Each new element we introduce doesn't just work in isolation - it enhances the performance of everything that came before it.

For instance, the lead magnet we launched in March isn't just bringing in new leads. It's also providing valuable content for our email nurture sequence, giving us talking points for social media, and even serving as a teaser for the higher-ticket offers.

Similarly, the £27 offer isn't just generating immediate revenue. It's creating a pool of satisfied customers who are now primed for upsells, providing us with testimonials, and giving us insights into what our audience truly wants and needs.

This long-term, strategic approach to Facebook ads success allows us to:

🦁 Test and refine our messaging over time

🦁 Build a loyal audience that grows more engaged with each interaction

🦁 Create a sustainable revenue model that isn't reliant on constant launches or high-pressure sales tactics

🦁 Develop a deep understanding of our audience's journey, from first touch to repeat customer

Remember, Rome wasn't built in a day, and neither is a successful, scalable business.

By taking this long-term view, we're not just chasing quick wins - we're building a solid foundation for lasting Facebook ads success.

So, if you're feeling impatient with your current ads strategy, take a step back. Are you thinking about the next 30 days, or the next 3 years? Are you building a business that can withstand market changes and algorithm updates? That's the kind of strategic thinking that leads to true Facebook ads success.

STRATEGY 3: Having a Truly Scalable Offer

The THIRD strategy to Facebook ads success?

The third strategy to Facebook ads success is having a truly scalable offer. Now, what do I mean by that?

A truly scalable offer is one that can handle 100 or 5,000 people without breaking a sweat. It might need some tweaks, but fundamentally, it can cope with massive growth.

For example, my Audience Builder course could handle 5,000 new clients tomorrow. Sure, I might need to adjust the group coaching calls, but the core offer is scalable.

🦁 Here's an example of Facebook ads success with a scalable offer:

One of my clients has a £97 offer that generates £10,000 a month. She spends £1,500-£2,000 on ads, leaving her with a tidy £8,000 profit.

🦁 We worked on creating a consistent, scalable strategy by:

1. Testing different global audiences

2. Experimenting with various ad objectives

3. Tweaking ad creatives (who knew heart colours could make such a difference?)

The result? A mix of sales ads and lead ads that consistently bring in £10,000 a month from just one offer.

The key takeaway? A truly scalable offer is your ticket to sustainable Facebook ads success. It's not just about handling more customers - it's about creating a solid foundation that allows your entire business to thrive and grow.

So, take a hard look at your current offers. Are they truly scalable? Could they handle 10x the customers without breaking a sweat?

If not, it might be time to revisit your offer strategy. Because when it comes to Facebook ads success, a scalable offer isn't just nice to have - it's essential.

Becoming a Lionhearted CEO

So, there you have it - the three strategies to Facebook ads success:

1. Intentionality in understanding your client's buying journey

2. Long-term strategic thinking

3. Having a truly scalable offer

These are the foundations of creating a business that doesn't rely on your time, energy, and availability. It's about becoming the CEO, not just the operator.

Remember, Facebook ads success isn't about having the biggest budget - it's about having the right strategy, the right offer, and the right mindset. You've got this!

If you’re ready to take the leap into Facebook & Instagram ads, my Audience Builder Course is the perfect place to start. I’ll walk you step by step through 3 key Facebook & Instagram ad campaigns to allow you to grow your email list AND Instagram followers - for as little as £3/day.

Click here for all the info & to sign up.

What next?

If you’ve found this blog post useful, here are some ways you can be a part of my world:

1) Love an Instagram story? Good, me too! Come say hi & access plenty more of my free tips over on: @sophiegriffithsco

2) Listen to my podcast! It’s all about taking big, bold moves in your marketing with strategic, practical advice and loads of inspiration too! Click here to find out more and listen!

3) Interested in working with me? To check out the client services I offer here click here

Listen to the full podcast episode for additional insights and tips here.