EP. 14: Do I really need to use Reels on Instagram? with guest Danielle Bayes (Videos Undifficulted)
What’s this episode about?
Instagram evolving into a platform that prioritises video has been a tough pill to swallow for those of us who love taking beautiful photos or want to convey our message in the caption. But if you want to use it to grow your business, you need to get onboard with video, and quick.
It doesn’t have to be complicated and after we chat through why Reels (and Stories) are so important on Instagram, Danielle shares lots of great tips on how to get over ‘the fear’ that comes with being more visible as well as tonnes of practical advice on quick and simple Reels that won’t take you all day.
Episode key takeaways:
Why video is key in 2022 (especially on Instagram)
Practical tips to getting started with video, especially if you are nervous about showing your face
Simple tips to making Reels (that don’t take all day)
Danielle’s number one tool for creating quick and simple videos
INTRODUCING: DANIELLE BAYES
Danielle graduated (a fair few years ago) with a degree in media studies, and worked as a primary school teacher before freelancing as a social media manager. She now combines all three in her business Videos Undifficulted, helping small business owners and freelancers start conversations with video, no matter their level of skill or experience.
KEY LINKS:
WEBSITE: www.daniellebayes.com
INSTAGRAM: @videosundifficulted
TIKTOK: @videosundifficulted
Get Danielle’s free download "4 easy and engaging videos to make with Canva"
Subscribe to the Growing Pains podcast
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Read the transcript:
NOTE: This podcast was transcribed by an AI tool. Please forgive any typos or errors.
Hello, and welcome to growing pains. The marketing podcast for parent and baby brands who want to grow and get more consistent sales, but without the overwhelm of feeling like you have to be online 24 7, I'm Sophie, your host, and a Facebook and Instagram ad strategist who specializes in parent and baby brands as well as a mom of two.
Join me each week as I alongside some wonderful guests, she had practical tips and advice about how you can use and combine marketing strategies to get more impact for your effort. A quick warning, before we start, I can get a little bit sweary, so just be careful of any little ears listening along. So today I am thrilled to be here with Danielle, from videos on difficult it Danielle graduated fair few years ago. I'm sure that's really unfair with a degree in media studies and works as a primary school teacher before freelancing [00:01:00] as a social media manager. She now. All three and have business videos.
Sophie: I'm difficult to it, which is the best named business I've ever come across. Helping small business owners and freelancers start conversations with video, no matter what their level of skill or experience, which is really the thing to keep in mind as you're listening to this, because there's so many great tips we're going to talk about for, even if you've never done a reel or video before.
So Danielle, welcome to the podcast.
Danielle: Thank you so much.
Sophie: I'm so excited to have you here. So that is the official intro, but just to get a little bit more about you, what's your like work life family kind of set up.
Danielle: So I'm a mom of two, I've got two children that are nine and seven. And I work from home while they're at school, most of the time in a converted garage. So I have my own little sanctuary that I can shut myself away during the day, but also shut the door on in the evening. And it's not part of family life during that time as well.
So having that separation, I find really important.
Sophie: Oh, my gosh. So much. I don't have that. [00:02:00] My desk is currently in the lounge and I am massively craving it. I was talking to my husband at the weekend about how we can sort out and I'm thinking maybe I might make my children's shower rim so that I have the spare bedroom. Cause you're right. It's having that space in the day, but actually it's also being able to just put it all away.
Isn't it? Which
Danielle: Yeah, absolutely.
Sophie: Brilliant. So we've got a bit of a quick fire round as well, which I always like to ask my guests so we can get a bit of a feel for the kind of person that they are. Are you ready?
Danielle: Ready?
Sophie: Okay. Tea or coffee?
Danielle: I'm sorry. I
Sophie: Gosh.
Danielle: I don't drink hot drinks at all. No, I've never have so
Sophie: Oh,
my gosh. Incredible. Okay. Dogs or cats?
Danielle: Katz
Sophie: Okay. I'll tell you gonna say neither again, then I'll say this is not going to go out.
Bagels or crumpets.
Danielle: every time.
Sophie: Oh, I love a crumpet beat beach or pool.
Danielle: Beach. I'm not a fan of the water at all.
Sophie: Are we not? Okay. So you're more like, just, I'm just going to [00:03:00] lie in the beach love lane. I can't bare sand. Say I'm more of a pool person. I know that's controversial winter or something.
Danielle: Oh winter. Actually. I love being cozy inside when it's. Yeah, Yeah.
Sophie: I do love that. I have to say today as we're recording, it's like clear blue skies, but it's really, I think it was like five degrees or something this morning that he's one of my favorite kind of days, you know, like, oh, beautiful and sunny, but like all wrapped up. I sang to someone the other day, like I have an ideal temperature.
It's about like, yeah, it's like not 24 degrees outside. That's my like
Danielle: sounds perfect. Yeah, absolutely. Yes.
Sophie: Carla or monochrome
Danielle: Color. Every time. Love a life filled with color
Sophie: me to early morning or late night.
Danielle: late nights. I am not a morning person.
Sophie: I can tell you a bit of a night owl.
Danielle: Yeah.
Sophie: Brilliant. Fantastic. Right. So today we're going to get everything all about video. I think we're going to be talking about what video means for small businesses in 2022, especially how it's changed over the last few years.
And I [00:04:00] think I'm speaking to lots of businesses. It can feel a bit overwhelming. Like it's almost like Instagram especially has like changed. The playing field and it's like, how do we adapt? How do we kind of go with it? But also about the, you know, the advanced is an opportunity video gives you, and then we're going to finish on the one tool that Danielle recommends to every small business owner for easy video creation.
So let's start with, what does video mean for small businesses in 2022, especially, I think we're going to kind of frame this conversation around Instagram, because that's where I know what most of you kind of do your marketing.
Danielle: Absolutely what video, just the, especially the way Instagram has changed the landscape of the way that you can post content on their video is not only a nice thing to do is an essential on Instagram. But what's important to remember is that you don't have to do everything straight away. You can add it in gradually to your Instagram strategy.
It doesn't have to be a sudden case of changing everything you've been doing so [00:05:00] far and switching everything to video. Gradually introducing it so that you start to take advantage of the opportunities that it offers, because especially with Instagram reels, historically on Instagram, it has been so hard to get your account in front of new eyes.
It, you could do that if other people shared your content to their stories. And so your content will be seen by their followers, but otherwise you were only posting content that people who already follow. I would say, but with the introduction of reels and the whole reels feed, it means whenever you post an Instagram reel, it's shown automatically to people who are interested in the kind of content that you make, because the algorithm is good at identifying that and delivering your content to the right people.
And that's groundbreaking because that's never been able to, to be done so easily before. So taking advantage of Instagram reels is an absolute necessity.
Sophie: Yeah. I mean, I totally agree. When you, so we're talking about [00:06:00] like taking small steps, so someone's not doing any video at the moment. Like obviously you've got stories where you can do videos, you've got lives. I mean, ICTV is not really a thing so much anymore,
Danielle: doesn't exist at all
Sophie: no. And then you've got reels.
Like where would you, where would you start?
Danielle: I would, well, like I say, everything is important. It really is, but it's, it's, it's identifying so stories again, or for people that already follow you. If you wanted to get your business in front of new eyes, then start with wheels. And I promise you it's addictive as well. It's designed to be because they show you the number of views that your reels get.
It's so hard not to obsess over that number. When did she start seeing that number climbing, then you seeing that new people are seeing your wheels. It will encourage you to post your next one and your next one. And even if you're just doing one every two weeks, then that's absolutely fantastic because that's getting in front of people that weren't seeing you before.
So it's just starting to think about, right. Okay. What are maybe what's an assembler accounts do to [00:07:00] men just going over and having a look and seeing the kind of. That they're creating. And are you happy with getting your face on camera because you don't have to do that straight away. It is something that will massively benefit you, but if you want to build it, your video confidence then showing either what's quite popular at the moment is like literally doing like a hundred notes.
And the camera facing down while you're writing out what it is that you want to convey to your audience. So make a connection with your audience, something that they believe, you know, speak their words in your video and they will identify with you. And that's when you get them commenting on your video, which then signals to the algorithm that this is something valuable and pushes it out further.
So is there something that. I believe so it's something that I'm going to be posting next week is that the only people that don't feel imposter syndrome are imposters. That's something like my audience. I know I have massive imposter syndrome thinking. I just want, who am I to be doing this when really it is true.
The only people that don't feel that other people that, you [00:08:00] know, those people. You know who they are. I'm sure you know, of a few people that you can think of straight to mind. So I've got a video coming out with that next week and it is literally me writing that on a post-it note. And it's filmed vertical.
It's going to go out as a reel and it's really easy to do that kind of content where you're not having to show your face to start off with anyway.
Sophie: I think that's so important, isn't it? Cause I'm served a lot of reels that have a lot of very fantastic transitions and lots of different clips and almost like a story to them and don't get me wrong. Like they're brilliant and they are really addictive, but it can then feel a bit overwhelming.
Like, oh my gosh, I don't, I need to have like four different locations and three different outfits and think of three transitions and then edit it all together and then put the text on it. It can feel that. It's like, oh my God. I could spend a whole day doing this. Like just this one. Real.
Danielle: Yeah, I can absolutely understand that, but you're probably seeing a video from someone who is 2, 3, 4 years into their video making journey. If you went back [00:09:00] And saw the first videos that they made, I can almost guarantee they look nothing like that. So it's just getting started. It's creating something that is going to connect with your followers.
And help them to, you know, bond with your brand as a person and, and just getting that video out there in the first place.
Sophie: And I mean, from my own experience, I know that the algorithm is incredibly clever. Isn't it? So the more you look at your like other similar businesses wheels they're doing and I guess under the hashtags as well, cause then Instagram is gonna start showing you. that aren't made that you can then get inspiration from.
Is that how you would kind of like, I think sometimes as well, people think, well, I don't know. I don't know what to do. I don't know where to start. Where would I even get an idea from.
Danielle: Absolutely. The reels feed watching other reels is exactly the first place to start. See what other people are doing and see what people are responding to in the comments. You know, if, if a certain [00:10:00] rail has got a lot of comments where people are saying, oh, I totally agree with this. Or this is me. Then that shows that that really is hitting the right note with those followers.
So is there a particular piece of audio. That's being used by a brand that you can think, oh, I could do this. You know, I could move along to the words. Or I could point to a piece of text on screen with a bit of advice for my followers, or I could show one of my projects here. There were some great ones where the audio is that you're like, look at this thing that I made and they hold it up in front of the.
Just their hand holding the item and that is it. It's super, you know, it's so easy to do, but yet the reels feed for somewhere for advice and for inspiration is exactly the first place to start, but I would advise setting yourself. Because you can easily get lost in the real speed. And before, you know it, four to five minutes, it's gone and you haven't been paying attention to what you were supposed to be doing, but that is the whole value of reels is that they're [00:11:00] designed to be addictive and the algorithm is so good at delivering the right content to the right people that you need to be thinking of it from.
a creator's point of view and not a consumer's point of view.
Trying to think of it with your critical head on and how could I use this real for my business?
Sophie: Yeah, brilliant. And in terms of like technicalities of video and reels, Do you do it all in Instagram? Do you, how do you kind of do it? So it's as simple as possible.
Danielle: Simple as possible, record it right there in Instagram. Keep it in one place because you can also, once you recorded something, you don't have to post it straight away. You have the option to save it to your drafts. So it's there ready to post at at another time. So record it right there in the Instagram reels camera.
You can use the audio. From another reel. So once you're watching a real and you think, oh, I like this piece of audio, the words that are said here, it will have the name of that audio scrolling along the bottom of the screen. If you just tap on that, it also takes you to a [00:12:00] page of all the other videos that have been made with that piece of audio.
So there's loads of inspiration there for how other accounts have used it. And then you get. Big fat red button at the bottom that says, use this audio and you can tap that and it loads it right into the camera for you. And you can then just press record, record your few seconds, doing your action, pointing to the blank space around you, so that you can add your words afterwards and then save it to your drafts.
And then it's ready to post at the best time. When you know, when you know the best time is for you to post.
Sophie: Brilliant. Okay. And in terms of, yeah, that's really helpful actually is in terms of other practical things, if you're scrolling through, maybe you want to. You think, oh, I want to do that one, but I'm not actually going to do it right now. Like, can you save things like, how do you use,
Danielle: so, yeah. So when you tap on the name of that piece of audio and it takes you to the page of all the videos that you use, that piece of audio near the top, there will be a button that says save audio. So you can tap that. And it creates like a whole playlist in your [00:13:00] saved audio section. So you get back to that from your profile page, you've got like the burger menu, the three lines at the top, right?
When you tap on that, you can go to your safe. And then in, there is a whole category of all your saved pieces of audio
and everything that you've saved will be there. So you can use it later on.
Sophie: Brilliant. I think that those kind of practical tips that are so helpful, isn't it. So last question, in terms of the practical side, I think there's different. There's a maximum length of reels. Isn't that? But would you always use the maximum length?
Danielle: So, Yeah.
the maximum length of a reel is currently 60 seconds. Whether this will be extended because obviously reels is basically a clone of TechTalk and. They went from 60 seconds to three minutes. And now you can upload a video of 10 minutes to tick tock. Whether Instagram will go that route. I don't know, but currently it's 60 seconds.
I'd say it totally depends on the purpose of your real. If you're using a piece of audio, then the length of your video is determined by that piece of audio. It can't be any [00:14:00] longer than the audio is. So you've just got a seven second piece of audio that that's how long your reel will be, but you don't have to use a piece of audio.
So. A lot of my reels are actual tutorials. They're like quick Canva tutorials on how to create certain things. So the audio is me talking. I'm not actually using a piece of audio from any other accounts. I literally treat it like a very short video. And for me, some of them do push towards that 62nd limits, but that's because I need it for the tutorial.
So your video needs to be as long as it needs to be to get your message across. And then no longer don't it out for any kind of reasons, because you'd be think that Naga videos might be best. The best length of a video is once you've got your message across, then it's done. Because as a watcher, you would know when someone's putting something.
I watched videos on YouTube and I know that people are, I skipped past the first five minutes because I know that they are introducing themselves and doing all these different things. And [00:15:00] that's not the value that I've come for. And I always lead with value. So I think keep your video as long as it needs to be, and then no longer.
Sophie: Brilliant. Yeah. Right. And that's a great tip. Okay. So let's move on in terms of, we know that wheels are going to get us out to a wide audience, but I think video is more than that. Isn't it? And that's why it's so addictive and it's kind of really taken off. And I think why Instagram is moving much more towards it because it gives us so many different opportunities doesn't matter.
Danielle: It really does. And video, you can connect with someone videos as close as you can get to actually talking to someone face-to-face without actually talking to someone face to face. You know, when you pick, they say all businesses, people buy from people. No matter what kind of business you are, if you know the person behind the brand making the actual human connection is a massive step towards building that trust factor and video is the easiest way to do that.
So whether it's through your wheels or whether you're using video in your stories [00:16:00] on, you're actually talking face-to-face to the people that already follow you in your stories, then you are deepening that connection with them. Not just one way. So I do think, I think real is, is quite a one-way thing.
You can be asking for that contribution back, but then you hook them in via reels to your account. And then you deepen that relationship in your stories. And you actually invite with all the stickers that you can use and the question and answers. And you actually begin that dialogue in the DMS then through your stories.
So they work together to different kinds of videos, but in very different ways. But to get you to that point of actually developing that trust and then hopefully getting the purchase later down the line.
Sophie: Yeah, absolutely. And I think I talk a lot about building a warm audience, like for your Facebook ads and part of that warm audience is having an engaged social media following. And I think sometimes we can get a bit caught up with. And just getting more followers and making, you know, growing the account, but [00:17:00] actually like you want to be bringing new people in and then keeping them engaged.
Don't you like using the tools that Instagram gives you? Because ultimately they want people on the app as long as possible. Don't they? So like the tools of that, it's just how you bring it all together. Isn't it. I'm having a bit of a plan.
Danielle: Absolutely. In fact, one of the last reels that I posted, I did a time lapse and a time-lapse can be a really great idea for a real, even if it's just you sitting, working you can just press your time-lapse button and just, it doesn't record the sound. You can just get a really quick overview of what you do.
Nice behind the scenes, but it was a time lapse of me putting letters on my letter board. And they literally said in-person. Of new followers. Don't ignore the ones you already have because you've worked hard to get those followers. Now you've got them what you're going to do with them. So it is making that relationship and, you know, they are people and you are followers of lots of other accounts.
How do you want to be treated by those accounts? Because we do see ourselves as business owners and, you know, we're working so hard behind the scenes to run our business, but we also make purchases from loads [00:18:00] of other businesses and we're on the other end. Well, so it's, you know, what good experiences have you had with other businesses that you could then replicate through video in your business as well?
Sophie: Yeah, absolutely. And I mean, one of the pushbacks, I hear quite a lot and I'm not going to lie. It does come up in my head as well. Sometimes. Like, I don't have time. It don't have time to be real. It's like, I don't have time mentally to like to do that. And so it's always that thing that gets like pushed to the bottom of the to-do list.
Like have you, how do you batch content? How do you talk to your clients about that?
Danielle: I'd love to say her back to content. I would love to people that I don't have to tell people, but you know, I've said before batch creating is the way forwards. I don't have time to batch pay. I really don't. I do everything in my own business. So from an actual, purely honest, practical side of things, When I save pieces of audio in my Instagram reels, I've got a little, like, I've got so many post-it notes on my desk, but I've got one that's for all my, I know what reels are coming up in my [00:19:00] head.
I know roughly when I want to post them like two or three next week, maybe one the week after. And I've got the idea for it in my head. That's come together and it's all just on a post-it note here. And I get one must get that today. And I literally just force myself to do it. Right. I'm just going to take 10 minutes.
I'm going to record this. I'm going to do my lip sync to it, and I know post it. It's it's just having that?
kind of discipline to find those 10 minutes, because once you've done the first one and you post it and actually you realize it doesn't take that long. I could've spent an hour worrying about it beforehand, but actually if you just get on and do it, and it is just a case of getting on and doing it, then you get it posted and then you can move on to the next thing in your day.
So yeah, so back to creating either an ideal world, but in all honesty, when we are busy moms, parents running our own business, it's not as easy as actually doing. So just having those ideas and actually just making yourself do it because once you've done the first one, the second one comes and then the third one, and before you know it, you end up published 40 bills and [00:20:00] you'll be thinking, well, what was I worried about in the first place?
Sophie: Yeah. Yeah, absolutely. I think it is just making you do it, isn't it. And like, it really is. And I actually think as well, and this is the challenge I took some of my clients about where I'm pushing them to kind of get more engagement on their account so that their ads run better and they're cheaper for them.
Is that, how long do you spend creating a posting CAMBA and like an image or crafting those of copy or taking like the perfect flat layer. Like there's a place for it all, but don't, I think sometimes it's easy to build up in our heads. Like video's going to take me so much longer without really accounting for amount of time that actually a normal post can take sometimes as
Danielle: I agree. But also what you've just said, there, you can combine video in with a lot of things. So if you are planning a fat flat lay, get your phone out, record it as a video, as a time-lapse and you can think of have a real to go with that flat light image. So you can combine things. And it's just trying to think about things differently of how can I get more out of what I'm doing right [00:21:00] now and use it in multiple different ways.
Sophie: Yeah, I love that. That's fantastic. Yeah, I totally agree. It's how. What you're going to do anyway, and then yeah. Get into a real, I guess it's just a different way of thinking. Isn't it like getting into that mindset and having the ideas? I think that when you go to do something, you think, oh, I saw that real a few weeks ago.
Someone else doing this, like I could definitely try that.
Danielle: Absolutely. And no one expects everyone to like jump in and do everything straight away. This is not about overwhelming you with loads of new things. It's about maybe let's try the first one planet in when's it going to go? What's it going to be, see how it goes and then we'll plan the second one and just gradually introducing it as another extra thing we can do on instead without it becoming so overwhelming that we just do nothing about it at all.
Sophie: Yeah. And just, I mean, from a if anyone needs any encouragement, I work with a product based business and they were having their instant. Really was not had, he didn't have a huge amount of [00:22:00] engagement and really didn't contribute towards that website sales hardly at all. So that what they decided was to do 60 days to start with of a real a day.
Right. And no, no only wheels on their account. Like literally nothing else. He was like, I'm just going to do just rails and I'm going to really going to commit to it. And she's had I think she's about halfway. In that time, I think she's had four or five go like viral within like the millions. Some of them have like 400 and I think this is the thing with rails as well.
Isn't it? Like, don't get hung up on the number and get stuck on, oh my God, that one only had 400. Cause the next one could have a million and on it. I, I find, I don't know if you find this not often a rhyme or reason to it.
Danielle: It's so hard to predict. It's so hard to pin and so hard to explain, but there's nothing wrong with reusing an idea again in a month's time. That one didn't do so well let's month. Let's just film it the same in a slightly different way and try it again and reuse that idea.
Sophie: Yeah. Oh, that's a great tip. Yeah. And I think we think that we everyone's going to see everything we've ever done. Like the [00:23:00] reality is they really won't. But she's now sold out of her product. So from three of her reels that went viral, it was ha th they're all she's done incredibly well, keeping them all, totally focused on the product, totally focused on her ideal client.
And one of them that went viral. She just had massive influx and sold out. So it's totally turned her business around like genuinely. So I think I know there's can definitely be some resistance sometimes, but if you can just push yourself and actually she's saving loads of time, she used to let create a lot of carousel Instagrams.
And actually they take ages, like to do the copy and get the images and information sharing posts and that sort of thing. And now she just does it all or the same content, but just on reels and it's like flying. So yeah. If anyone needs any inspiration that I definitely I definitely recommend that.
Okay. So. Last thing we're going to cover today is the tool that you recommend to small business owners for easy video creation. I know we've talked about just using Instagram but sometimes you do need to [00:24:00] edit stuff. Don't you, especially if you use like products and images and that sort of thing, what would you use?
Danielle: So it's a tool that I, bet most people who are, who are listening already have access to. And that is Canva because Canva has recently provided us with a wonderful extra edition of the canvas video editor, and everyone has access to it at no extra charge. Even if you're on a free account, you have the canvas video editor in your Canva account.
You can create just text-based wheels from it. You can input your own video footage and add stickers on top of it and the text animations and everything you would do with a regular canvas post. You can add it to video with the video editor as well. So it's absolutely amazing. I know CAMBA wants to become the go-to video platform for people.
I haven't seen them mention that and I really think that. What they've provided already is good. And it's only going to get better and better as well. So Canva is absolutely my number one tool for this.
Sophie: I, [00:25:00] so do you know, I use Canva literally every day and I didn't know that I had really, to really, to it's so funny, isn't it? When you just use the tool for what you use it for and you just don't like, you just don't kind of can see outside the box. So I'm really excited to try that. Would you mostly use it on your desktop?
Does how's the app for the video
Danielle: The app has improved massively. My only issue with the app is I find it fiddly with my fingers. It has improved massively. If you, if you can use it on desktop, I would use it on desktop. But using the app is not half, but it's not as bad as it used to be. They have made massive improvements to it recently.
And you've got all the same functions on the app as you have on desktop. It's just because of the size of your phone. It can be a bit more fiddly to use.
Sophie: Yeah. Okay, brilliant. Well, thank you so much, Danielle. That was incredibly useful. Now what I'm going to do as I always do at the end of every interview is just link back to Facebook ads.
It's my baby. How can video support your Facebook ads? And I [00:26:00] mean, you probably all know, you know, Instagram and Facebook are massively pushing video. And so if you can get used videos in your ads as part of your testing process, you might find that that's the one that Facebook really favors, like getting views on a video is really important for quite a few reasons.
So first of all, Facebook. Push it out to more people. The second is that again, from what we were talking about earlier with Danielle, it builds that connection really quickly. If you're scrolling through your feed and you're seeing, you know, loads of copy on a flat image, versus someone talking direct to camera a really slick, real, or something like that, your ad is going to stand out from other people's because people are not using video as much as they are using static.
And finally you can actually get into the reels feed. Now with an ad and not many people are using that placement, but if you've got like a real that's done really well, then you can actually put it in the reels placement. And I've seen some ads do incredibly well from doing that because people kind of just see it as a native.[00:27:00]
Reel and interact with it like that. So they don't kind of have that like nag in their mind. That's like, oh, this is an ad I'm being sold to. Also massive, massive benefit is that by getting people to watch one of your videos on Facebook, you are keeping them on the platform. You're allowing Facebook to collect data about what they like, what videos they're watching how long they're watching it for.
And then you can re target people based on. That behavior. So you can retarget people people who watch 50% of your video or 95% of your video, depending on like how long it is. And that is a really, really effective way of re-targeting bursts. There's We talked to people who've been on a website.
Cause as we know at the moment, we lose a lot of data there from getting that information. So if you're setting up a bit of a two-stage funnel of getting people to watch a video and then retargeting them to take some kind of action video is an incredibly effective way of. And also think overall, like we've talked about throughout really build your warm audience.
We talk about this a lot, you know, before launch is before sales, before big events [00:28:00] like Christmas, you need to have your audience that you've worked so hard to bring into your life, your email list, your Instagram followers, people who've been on your website. You need to have them as engaged as possible.
And for Instagram reels is the best way to do that. And so the more you can kind of build up that warm audience the cheaper your ads are going to be because they're going to convert more and you're gonna have better margins. So.
Danielle: Yeah.
Sophie: All round video is brilliant for Facebook ads and I would highly encourage everyone to have a think about how they can even.
I think like Danielle says you don't have to be doing a video a day. Like my client, you really can do one a week, you know, try and commit to one a week for the next four weeks and see how you do. Fab. So we've covered loads of great strategies today about wheels and tips to use them and why it's so important.
But I also know that sometimes it's really easy to be like, right. Yeah. I'm definitely going to go and do this and then you sort of don't. So if you were Danielle, if you were to give everyone one piece of advice about like what they could do today to just [00:29:00] get started, what would you do?
Danielle: I'd say open it, your Instagram app, go to the reels feed, set yourself a five minute timer and just scroll that feed and save any pieces of audio that you'd like. And that you think yes, I could use. I could make myself a real using this piece of audio. And then you've started to build yourself that bank up.
And you started to get yourself in the mindset of thinking about, right. My content is going to start to be video focused. I'm going to have this.
introduction of video into my Instagram account, and these are some of the pieces of audio that I'm going to use. And it just is that first step to get you there.
You could do it. Everyone can do it. Believe me, the only people who don't feel imposter syndrome are the imposters it's absolute twos and you are not an imposter, so you can do these.
Sophie: Fantastic. Thank you so much. And if you've loved listening to all of Danielle's tips and advice and want to hear more you can connect with her on [00:30:00] Instagram and that is videos on difficult head, all one word. I'll put the link in the show notes as well. She also has a fabulous freebie, which is four easy and engaging videos to make with CAMBA, which I would highly recommend.
I will put the link to that as well in the show notes too. So thank you so much again, then.
Thank you so much for joining me this week before you go, make sure you subscribe to the podcast so you can receive new episodes, right when they're released. And if you ever enjoyed these podcast episodes, I'd really love to ask you to leave a review in apple podcasts reviews are one of the major ways that apple ranks their podcasts, and it only takes a few seconds, but really does make a massive difference to new people.
Finding me. Thank you again for joining me, Sophie, in this episode of growing pains, see you next time.
