Trailer: Introducing Growing Pains, the marketing podcast for parent and baby brands

Also available on Apple, Spotify and Google as well as all other major players.


What’s this episode about?

Welcome to Growing Pains! This is the podcast for you if you run a parent and baby brand (whether that's product or service based) and you've got past that initial launch and are thinking 'how do I get it to grow?.

Hosted by Sophie Griffiths, a Facebook and Instagram Ad's specialist who works almost exclusively with brands who sell to parents, mot of whom are also parents, running their business around their family life.

Often they've left their corporate career to start their business and create more flexibility and freedom in their lives.

But once they start running their business, they realize that they are stuck in a place where they are doing all the things, and it becomes almost as demanding as having another child to look after. They really need to outsource get support and create time and space to grow their business but there just isn't enough consistent sales to pay for that.

This is what we call Growing Pains!

Nailing your marketing is critical to navigating this period and setting yourself up for long term success.

To help you with this every Monday, there'll be one episode with Sophie, focused on practical Facebook and Instagram Ad strategies on everything from getting started, to scaling your ads, no matter what your budget.

There'll also be an episode every Thursday with a guest marketing expert, where they'll share their knowledge and we'll also talk about how their strategy can be combined with Facebook ads to give you more impact for your effort.

To make sure you don't miss any of the episodes, hit the subscribe button and you will see it pop up in your app every week.


Subscribe to the Growing Pains podcast

Make sure you don’t miss an episode by subscribing on your favourite app:


Read the transcript:

NOTE: This podcast was transcribed by an AI tool. Please forgive any typos or errors. Hello. Welcome to Growing Pains. This is the podcast for you. if you run a parent and baby brand, whether that's product or service based, and you've got past that initial launch and are thinking 'how do I get it to grow?. I'm Sophie Griffiths from The Social Pod and I'm a Facebook and Instagram Ad's specialist. I work almost exclusively with brands who sell to parents. And most of my clients are parents who are running their business around their family life. Often they've left their corporate career to start their business and create more flexibility and freedom in their lives. But once they start running their business, they realize that they are stuck in a place where they are doing all the things, and it becomes almost as demanding as having another child to look after. They really need to outsource get support and create time and space to grow their business but there just isn't enough consistent sales to pay for that. This is what we call growing pains. Nailing your marketing is critical to navigating this period and setting yourself up for longterm success. To help you with this every Monday, there'll be one episode with me where I'll share practical Facebook and Instagram Ad strategies on everything from getting started, to scaling your ads, no matter what your budget. There'll also be an episode every Thursday with a guest marketing expert, where they'll share their knowledge and we'll also talk about how their strategy can be combined with Facebook ads to give you more impact for your effort. To make sure you don't miss any of the episodes, hit the subscribe button and you will see it pop up in your app every week. You can also join my email list, where I send out a weekly update with the links and some extra bonus content as well. The link to that is in the show notes.
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EP. 1: Finding the right people (P.M.T Approach mini series)