the audience builder course

create a growing audience of superfans using facebook & instagram ads

You've poured your heart into your business, creating amazing content and offers.

But there's a problem:

You're stuck in an echo chamber, speaking to the same 500 people on your email list and 1,000 followers on Instagram.

Your growth has plateaued, and it feels like you're shouting into the void.

Imagine instead:

- Waking up to a flood of new, engaged followers every day

- An email list that grows while you sleep, filled with dream clients

- Content that reaches far beyond your current audience, sparking conversations and conversions

Without breaking the bank or making you want to hurl your laptop out the window.

Introducing…

the Audience Builder Course

Your roadmap to creating an ever-expanding, highly engaged audience who can't wait to hear from you.

I'm in!

Is this you?

  • You're pouring your heart into growing your audience, but it feels like you're going no where fast.

  • Your social media schedule is packed - 3, 4, even 5 posts a week. You're churning out reels, jumping on every trend, but your follower count barely budges.

  • That lead magnet you spent hours creating? After the initial excitement, it's now collecting digital dust. You celebrate if even one person signs up.

  • Deep down, you know Facebook™️ ads could be the game-changer, but...

    • The thought of Ads Manager makes your head spin

    • Or worse, you've tried before and it felt like throwing money into a black hole.

A business scaling strategist woman with short brown hair, wearing a navy blouse, smiling and holding a smartphone.
Colorful illustration of a teapot with a lid and a small cup on top, decorated with leaves, the sun, and abstract patterns.

Sound familiar? You're not alone.

Here's the truth: It doesn't have to be this way.

Imagine a world where:

Your audience grows steadily, filled with engaged followers who can't wait to hear from you

Your lead magnet attracts dream clients daily, effortlessly building your email list

Facebook ads feel like a powerful tool in your arsenal, not a confusing money pit

This world is closer than you think.

Stop feeling stuck and frustrated

that you're only reaching 100 people (when you used to easily reach thousands!)

and start feeling confident and excited

as your content reaches dream clients who are DM'ing you asking how they can work with you (with ad spend that doesn't make you wince).

introducing: the audience builder course (abc)

audience builder course (ABc)

Your Blueprint for Ad Success

Get lifetime access to a proven framework that has:

  • Booked out 1:1 client schedules months in advance

  • Generated £45k from a brand new group program (using only existing audience)

  • Helped 100+ clients achieve business-changing results on small budgets

What You'll Get:

  1. Comprehensive 5-Module Course Step-by-step guidance through 4 core campaigns that build social media momentum and grow your email list

  2. Video Library of Ad Strategies Clear, actionable tutorials on creating and optimizing high-performing ads

  3. 40+ Customizable Canva Ad Templates Professional-looking graphics at your fingertips - no design skills needed

  4. 'Copy that Converts' Framework Never struggle with ad copy again - use our tested formulas for engaging, high-converting text

  5. Ads & Audience Tracker Easily measure your progress and ROI with our user-friendly tracking tool

  6. Lifetime Access Learn at your own pace and revisit the material anytime as your business grows

abc accelerator

Never Navigate Meta Ads Alone Again!

Your Monthly Success System

  • Two monthly group coaching calls with direct access to Sophie (without paying £397+VAT for a power hour 😉 )

  • Monthly "Office Hours" where you can submit your ads for expert review & feedback (no more second-guessing your campaigns)

  • Seasonal strategy updates to keep your ads fresh and performing (because what works in August definitely won't work in December!)

What Makes This Different

  • Get the same strategies I use with my £2k/month clients (without the hefty price tag)

  • Learn from other business owners' successes (and occasional fails - because we keep it real here!)

  • Stay ahead of Meta's updates without spending hours in Facebook groups trying to figure out what actually works

Here's What ABC Members Say About Our Calls:

"The group calls are really helpful for my own Qs but also listening to other people and getting ideas. I don't usually like group things but this worked really well, the timing of calls was perfect!"

- Elle

investment: £250+VAT

👉 full access to the audience builder course + 6 weeks of support in the abc accelerator 👈

ONGOING SUPPORT IN ABC ACCELERATOR FOR JUST £67+vat/MONTH

I'm in!
An abstract, colorful illustration composed of various irregularly shaped patterns and textures in shades of blue, orange, pink, yellow, green, and white.

swipe for Real Results from Real Businesses

  • Text message screenshot talking about 98 people in just over a week.
  • Screenshot of a text message thanking someone named Sophie for help, mentioning team collaboration, work on funnel elements, excitement about ads, and success with videos and Zapier setup.
  • Screenshot of text about lead ads and their performance, mentioning 26 leads for 82p each.
  • A screenshot of a text message discussing a positive change in a booking inquiry, with confetti emojis at the end.
  • Screenshot of a chat message on a digital device, mentioning ads run and leads, with a reference to a first sign-up email for booking inquiries, and includes a purple highlight over a part of the text.
  • Close-up of a social media comment: a mistyped word is crossed out with purple ink, and the message expresses thanks to @Sophie (team) for helpful videos, with praying hands emoji.
  • Screenshot of a text message conversation with a person discussing setting lead ads and getting 8 new leads.
  • Social media post discussing successful engagement campaigns leading to personal business growth.
  • Text on a black background that reads: "Friday celebration ... I have 4 reels running as ads! 🙌"
  • Screenshot of a message stating that lead ads are now running at 32 pixels on the user's best performing ad, and expressing satisfaction.
  • Screenshare of a social media post discussing followers gained from ads and thanking supporters for fixing a glitch.
  • Text message discussing the reduction in advertising cost from £3.36 to 35p per lead, praising Sophie for her effective Facebook ads, followed by a pink heart emoji.

From Ads Mystery to Marketing Mastery

Facebook™️ & Instagram™️ ads often feel like a dark art, shrouded in mystery.

In the Audience Builder Course, we demystify the process:

Colorful stylized illustration of a tiger's face with vibrant orange, blue, white, and green details.

Bite-sized, Action-Packed Videos

Transform complex concepts into easy-to-implement steps

Illustration of a hand holding a smartphone with a messaging app, showing profile pictures, chat bubbles, and decorative background images.

tried & Tested Templates & Frameworks

Skip the guesswork and use what's proven to work

Abstract illustration of a colorful flower arrangement in a patterned vase with orange, pink, and blue flowers and green leaves.

future-proof strategies

Stay ahead of the curve with adaptable techniques that evolve with the platforms

I'm ready - take me to the ££
An illustration of a dog lying down on water with a blue and teal patterned scarf around its head, smiling with closed eyes and tongue out.

the 4 modules will teach you:

  • Master the essentials:

    • Setting up your ad account like a pro

    • Decoding the structure of winning ad campaigns

    • Building audiences that attract your dream clients

    • Creating a customized dashboard to track your success

  • Learn how to:

    • Create ads that speak directly to your ideal clients

    • Craft irresistible calls-to-action that drive profile visits

    • Turn viewers into followers and followers into fans

  • Discover how to:

    • Create content with ads in mind for maximum impact

    • Set up targeted audiences to reach potential dream clients daily

    • Analyze your results and optimize for even better performance

  • You'll get:

    • Step-by-step guide to creating high-converting 'Lead Ad' campaigns

    • Access to my 'Copy that Converts' framework

    • 40+ customizable Canva graphics to make your ads pop

    • Strategies to track, understand, and optimize your campaign over time

  • Learning ads from a course is a bit like learning to swim from a book - you can learn the theory but it’s much better to have someone in the water with you when you test it out!

    And that is why the Audience Builder Course comes with 6 weeks access to the ABC Accelerator included. Expert support in those first 6 weeks is key to getting your ads live and getting insane results!

*PLUS*

Take the leap

I asked my clients how they felt after doing the audience builder course:

  • Text document with the message: 'I quickly got my ads running again and actually got a booking very quickly off the back of them.'
  • Text discussing confidence, setting things up, progress on a lead magnet, and selling out a retreat to increase followers.
  • Screenshot of a written testimonial praising Sophie for her expertise in advertising and her support through group calls and Slack.
  • Text about gaining lead ads and growing an email list by 100 in 2 weeks with a goal of audience growth.
  • The image shows a quote that says, "I now feel confident to continue to use them in my business."
  • Screenshot of a social media post asking about feelings on Facebook ads for business, with a positive response about better control and reduced spending on ads.
  • Screenshot of text sharing success in running a lead ad campaign, generating over 130 leads with a high performing campaign. The text is partially redacted with purple highlighting.
  • Text discussing confidence in moving forward with ads, gaining followers, and focusing on engagement ads to grow an email list.

abc IS a perfect fit
FOR YOU IF…

🦁 You're ready to move beyond random ad "dabbling" and want a clear, effective strategy for audience growth

🦁 You're tired of your content reaching the same small group and crave fresh eyes on your work

🦁 You want to build an email list of quality leads to fuel your business growth

🦁 You're looking to transform your social media from an echo chamber into a thriving community

🦁 You want to master low-cost, high-impact Facebook™️ ads without the overwhelm

abc might not be the right fit if:

🙅‍♀️ You're not prepared to invest time or money into Facebook™️ ads right now

🙅‍♀️ You're content with your current organic audience growth rate

🙅‍♀️ Building an email list isn't a priority for your business

Let's do it

Yes it really works: 

“ In the past month I have spent £310 on lead ads and got 625 new subscribers & 2 new clients! Plus I now have a marketing mechanism I can use to grow my audience that I know works, and I also know how to test new ideas.

Hannah, Infant Sleep Coach

A woman with short dark hair and green eyes, wearing a red and pink leopard print dress, smiling and showing her teeth. She is crossing her arms and wearing a necklace with a pendant.

Hey there, I’m Sophie

the colour loving, lionhearted, friendly face of facebook™️ ads

I never set out to be an ‘entrepreneur’.

In fact, when I was made redundant while on mat leave, I re-trained and started my business out of necessity.

I have always excelled at jumping in and ‘doing the ‘doing’. I’m your classic type A, unapologetically ambitious high achiever.

But one part of business I just couldn’t master was growing my audience fast enough that it didn’t block my business growth AND building relationships, community and trust as well.

I’d either grow my audience but feel totally disconnected to them.

Or double down on nurturing and build incredible relationships… but at the expense of bringing new people into my world.

I found lots of clients had the same issue as well.

So I got curious and started testing ways I could consistently build my audience AND build community & trust.

The Audience Builder Course is the essence of a LOT of

testing, learning, tweaking, and perfecting

digital marketing strategies that will grow your audience
and create superfans.

I'm here to remove all the guesswork for you, so I've distilled everything into actionable, easy-to-implement steps.

Sign up, jump in and I’ll walk you through every stage.

It’s as simple and effective as it gets!

I'm in!

faq’s

  • Yes, in the ABC online content I share my 'Ad copy that converts' framework. It’s simple, effective and easy for you to create!

  • Don't stress - I have 4 different types of ad creatives that I'll teach you to design using Canva!

  • Within the online content, I'll show you how to find the best people to run your ads to.

    Even if you have a niche topic, only work with people in person or have a really small audience at the moment - we can create an audience for you!

  • I hear this a lot! In my view, there is never a wrong time to run ads.

    Even if you just run them for £2-3 per day and grow a brilliant warm social media following, that is a great way to begin.

    AND when you do start running ads to grow your email list, you'll have already taught FB who you want to target. #winwin

  • My method has been successfully used by over 100 businesses and each module has been intentionally designed to give you the info you need to confidently set up your ads without overwhelm.

    You will also get lifetime access to the course including all future updates and additional content.

    I offer fortnightly group calls for you to get my expert eyes on your ads and help remove any blockers to you getting the results I know are possible!

    Just sign up for the ABC Accelerator option.

  • Group calls are fortnightly and alternate between Wednesdays at 10am and Thursdays at 11am.

  • I cover this in more depth the course but I tend to advise between £5-10/day as a minimum (but your ads don’t have to be on all the time if you don’t want them to be).

  • No, the course is self paced so you can start whenever you want and you have ongoing access to the course so you can dip in and out whenever you need it.

  • If you want to grow your engagement on your social media or your email list - it will work for you! Businesses that have got great results from the course include: career coaches, photographers, social media managers, marketing specialists, course creators (from hypnobirthing to nutritionists), travel agents, in person businesses… the list is long!

    We don’t cover sales ads or anything specific to ecom businesses but if you want to grow your list and sell via social & email, you can absolutely still use these strategies.

  • If you’ve read through the info and aren’t sure if it’s for you, just drop me an email here and Iet me know what’s keeping you on the fence! I want you to get great results, so I promise I’ll give you a truthful answer about whether it’s a good fit or not.

I'M IN!

Imagine you set a goal to increase your email list by 100’s of dream clients and you achieve that in weeks, not months...

“Getting lead ads live for my biz was a win; more importantly growing my email list by 100 in 2 weeks”

Emma

graduates of the Audience Builder Course are saying…

nicola

"I was worried this would be yet another course that didn't get the results I needed. My Instagram™️ following is finally growing again!! I know numbers aren't everything, but it is important to get new people into my world and from that I've had more enquiries and people signing up in January than I've had in a long time. "

jane

"I now have a marketing mechanism I can use to grow my audience that I know works, and I also know how to test new ideas. I have also set up so many other additional things, such as nurture sequences and have a structured sales process that I never had before.”

A screenshot of a social media comment praising Sophie for her Facebook advertising and marketing program, mentioning her helpfulness and the positive impact on the user's business.