The weekly online business podcast for ambitious women with no time for the noise.
every tuesday we share what’s worth caring about & what to happily ignore.
latest episodes
you’re gonna love ‘should I care?’ if…
You're impatiently, occasionally-keeps-you-up-at-night ambitious, and you're building your business online around a sometimes stressful, often glorious chaotic life.
You love your life and you love your work, and most days you're holding both while drowning in online advice you've got hardly any time to act on.
You want to earn more and work less ie have your cake and eat it, and see absolutely no reason why that isn’t possible.
You're a bit over the hype, the trends, the launch everyone's lost their minds over, the content that all sounds the same.
And what you actually want is the real conversation, two women who know this industry inside out, talk fast, swear a bit, and will happily tell you what's worth your energy and what you can cheerfully ignore.
If that's your kind of energy, you're going to love Should I Care?
What you can EXPECT
Real money talk, strong opinions, and probably some swearing
What's actually going on online, minus the hype.
honest opinions on what to care about and what to ignore
meet your hosts
Should I Care? is the weekly business & marketing chat show with Sophie Griffiths and Ruthie Walmsley, two women who know the online business world inside out and have opinions about most of it.
They met over a storytelling session that over ran by a mile & then Sophie brought Ruthie in as the Copy Coach across her programmes where she became a total client favourite.
They quickly realised that they're coming at the same thing from two angles: Ruthie's obsessed with storytelling, Sophie's obsessed with building superfans, and it turns out those go hand in hand.
With 15 years deep in the trenches of the online business world, they've lived through the' ‘6 figure launch’ era, watched Reels arrive and take over, sat through the rise of the high-tech evergreen funnel, and seen which trends actually changed things and which ones disappeared.
Every week they take whatever the internet's lost its mind over and work out, between them, what's actually worth your attention and what you can happily ignore.
sophie griffiths
Sophie is a fast-talking scaling strategist who teaches ambitious women to grow their businesses with ads, offers they are obsessed with and insanely impactful marketing that actually feels fun.
Former ‘head of premium’ at British Airways (including the royals and celebrities), these days far happier in her own business whilst also juggling two high energy girls, an over friendly dog, an ADHD diagnosis and strong feelings about trashy TV and salted butter (love both!).
Come find her on Instagram: @sophiegriffithsco
Ruthie Walmsley
Ruthie is a storytelling coach and recovering English teacher who helps women turn what they actually think into content people can't stop reading.
One son, one dog called Rosie, and a personality she'll cheerfully admit is "a lot" (a colleague once physically moved seats; Ruthie tells the story better than anyone).
She reckons we're all just anxious cucumbers quietly deciding who to trust, which is more or less what the whole show is about.
Come find her on Instagram: @firstpersonnarrative
