Sophie Griffiths Co.
Should I Care? · 30 June 2026

Ep 3: Should I Care About... Going To Atomicon, Using AI For The Wrong Thing & Taking The Whole Summer Off?

Is Atomicon worth the money, are you using AI because it helps or because everyone else is, and can you really take the whole summer off?

What this episode is about

This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into the question sitting under half the decisions we make… Do we have FOMO (fear of missing out) or JOMO (actual joy of missing out)?

Because there's always a moment, isn't there, where everyone you know is suddenly at the same event, building the same AI agent, or announcing they're taking the whole summer off, & you're sat there wondering if you should be too… and if you even want to be.

So we go through three of the:

Atomicon & big in-person events, & whether the time/energy/money is worth what you actually get out of it.

AI, & the difference between using it because it genuinely helps & using it because everyone else seems to be (Sophie's fancy morning briefing told her nothing she didn't already know).

And the summer holidays, whether we actually want to have the whole summer off & what we’re doing to prep for it.

Every time, the honest question is the same: is this actually for me, or am I just scared of being left out? And can I tell the difference between protecting my peace & chickening out?

Key topics covered in this episode

In this episode:

  • The FOMO/JOMO question we run past everything before saying yes, & how to tell protecting your peace apart from just bottling it
  • Why Sophie burnt herself out on events in 2023, & the one kind of in-person thing she'd still say yes to every single time
  • "Performing seal mode" & the foyer panic & the hidden cost of being the ‘sunshine’ in every room
  • Using AI for the wrong thing: the briefings & agents that look productive but tell you nothing, & where it's actually worth it
  • Fun mum summer & the 7-step plan Sophie's actually following (use the link below to get the plan!)

meet your hosts

Sophie Griffiths

Sophie is obsessed with working with impatiently ambitious women who want to build a business based on connection and depth and refuse to accept they can’t work less and still earn big money.

A fast talking scaling strategist who teaches women to grow their businesses with ads, offer they are obsessed with and marketing that actually feels fun.

Over the last 9 years she’s grown the business alongside 2 high energy girls, a cavapoo dog who doesn’t understand personal space, an ADHD diagnosis & strong (positive) feelings about trashy TV (yes Off Campus..) & salted butter.

ruthie walmsley

Ruthie is a storytelling strategist and recovering English teacher ( and deputy headteacher) who helps women turn what they actually think into content people can’t stop reading.

One husband, one son, one ridiculous puppy called Bernie, an obsession with storytelling and a CV that includes some of the biggest names in the online business space.

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