For coaches + course creators with a group offer who want to run ads to a freebie & actually get dream clients sign up
how to create a freebie that brings in ready-to-buy clients from ads
rather than ‘freebie hunters’ who are just too early to buy
with sophie griffiths, leading scaling strategist & creator of the superfans approach™️
Most people start with a freebie THATS DONE GREAT ORGANICALLY, run ads to it & wonder why the list grows but the sales don’t.
It’s not that the freebie is bad & I pinky promise you it isn’t your ads audience.
What nobody ever tells you that creating a freebie for your insta followers, isn’t the same as creating a freebie for someone who’s never heard of you.
It’s easy to fix once you understand the 3 strategies that actually create a lead magnet designed to attract your dream, ready to buy clients, while the people who aren’t a good fit, scroll on by.
lead ads that have bought in dream clients
3 strategies I use & teACH MY CLIENTS to make sure our ads bring in the dreamiest clients (which you’re about to steal):
1. Why you need to work backwards
The freebie is the last thing you decide, not the first & this needs to be locked in before you even think about opening Canva.
2. How you stop attracting people who are too early
You know the ones who download everything you make & never buy? How to design your freebie so they scroll on by.
3. The simple exercise to make sure people are ready to buy
10mins doing this & your freebie will start to speak to that dream client who isn’t just interested, but ready to jump in.
PLUS: Each step comes with a copy & paste Claude prompt, so you finish with 6 lead magnet ideas built to convert on ads.
Hey there, I’m Sophie,
Hi, I'm Sophie. I'm a scaling strategist and Meta ads expert helping coaches, service providers, and course creators build businesses that grow without constant hustle.
I've run more workshops than I can count, tested every show-up strategy going, and kept only the ones that actually work.
The 3 things in this guide are what I use myself and what I teach inside my programmes.
Based in Surrey. Mum of two. Powered by tea & room temperature chocolate (never from the fridge!).
clients who have followed these strategies
