Why a Good Launch Can Still Feel Like Failing

What this episode is about

This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) are back with the Launch Diaries, recorded the morning after we both ran our workshops, & we get into the hours straight after a launch event, when the numbers are perfectly good & your brain has decided otherwise.

Because most of us know the standard show-up rates & conversion rates off by heart, we've walked clients through them a hundred times, & we'll still judge ourselves against a launch that made 250K in its first hour. Sophie had 226 sign-ups & a show-up rate below what she's used to. Ruthie had 64 sign-ups, all organic, far more than she'd hoped for, & within minutes had her phone calculator out working out what it would mean if every single one of them joined.

So we talk about the gap between a launch that's realistic for the size of your audience & the ones filling everyone's feed, & why we're both posting through ours mid-wobble, without the neat bow at the end. Plus a quick debrief on our in-person day in Winchester (& a lake that was a lot colder than it looked).

Key topics covered in this episode

In this episode:

The 90-minute offer Sophie sold inside her workshop, the 5 people who bought on the call, & the exact point after which nobody else did
Ruthie's 4 minutes of accidental recording, a Bubbles notetaker & the one name she didn't recognise in the waiting room
The £60 a month maths Ruthie did on 64 people, & how one little thought rewrote every target she'd set herself
What Sophie didn't do this time that she always does to get people turning up live, & the show-up rate that came out of it
The 3 mega launches Sophie picked apart for her workshop, including a wait list of over 100,000, & what they all had that most of us don't

meet your hosts

Sophie Griffiths

Sophie is obsessed with working with impatiently ambitious women who want to build a business based on connection and depth and refuse to accept they can’t work less and still earn big money.

A fast talking scaling strategist who teaches women to grow their businesses with ads, offer they are obsessed with and marketing that actually feels fun.

Over the last 9 years she’s grown the business alongside 2 high energy girls, a cavapoo dog who doesn’t understand personal space, an ADHD diagnosis & strong (positive) feelings about trashy TV (yes Off Campus..) & salted butter.

ruthie walmsley

Ruthie is a storytelling strategist and recovering English teacher ( and deputy headteacher) who helps women turn what they actually think into content people can’t stop reading.

One husband, one son, one ridiculous puppy called Bernie, an obsession with storytelling and a CV that includes some of the biggest names in the online business space.

The Launch Diaries: Ep 2 - The day after the workshop, mega launches & holding your nerve