Ep 15: Should I Care About... My Business Feeling Hard?
Sophie's 70 sign-ups and the posts she can't face, Ruthie's £14k done-for-you months, and why a business that feels hard isn't always one done wrong.
What this episode is about
This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into the idea that if your business feels hard, you must be doing it wrong, & why we think it's one of the least helpful stories doing the rounds online.
Somewhere between the laptop-by-the-pool content of a few years ago & the "I only work school hours & still make Pilates" version we're all being shown now, most of us picked up the belief that a business done right should feel easy. So when it feels heavy, or sticky, or just a lot, it's very tempting to decide something's broken & go looking for a different plan.
Sophie is 9 years in, with ads, recurring revenue & support on the client side, & she's still building a brand new workshop & 5-day offer from scratch this autumn. Ruthie built a done-for-you business in the middle of lockdown & is now deep in the bit between that & a group programme that pays its way. Plus our Launch Diaries update: 70 sign-ups, about 35 sign-ups, & the Instagram posts neither of us can make ourselves write.
Key topics covered in this episode
In this episode:
- Sophie's "if a post doesn't feel good, it won't do well" theory, right 9 times out of 10, & what Ruthie thinks it's missing
- What changed at home last year so Sophie could keep her 7am gym class, & the pressure that came with it
- The £14k done-for-you months Ruthie built in lockdown, & the day Tone came home & a slow career break turned into working till 8pm
- Bloody Good Story Club at 11 members & £60 a month, & the maths that gets very sweary once you ask how many people it would need
- Why low ticket offers are the hungriest of the lot, & the "which poison are we picking" question Sophie asks before anyone chooses a model
meet your hosts
Sophie Griffiths
Sophie is obsessed with working with impatiently ambitious women who want to build a business based on connection and depth and refuse to accept they can’t work less and still earn big money.
A fast talking scaling strategist who teaches women to grow their businesses with ads, offer they are obsessed with and marketing that actually feels fun.
Over the last 9 years she’s grown the business alongside 2 high energy girls, a cavapoo dog who doesn’t understand personal space, an ADHD diagnosis & strong (positive) feelings about trashy TV (yes Off Campus..) & salted butter.
ruthie walmsley
Ruthie is a storytelling strategist and recovering English teacher ( and deputy headteacher) who helps women turn what they actually think into content people can’t stop reading.
One husband, one son, one ridiculous puppy called Bernie, an obsession with storytelling and a CV that includes some of the biggest names in the online business space.
Want an audience of buyers?
Build the SuperFans System in 8 weeks: dream clients coming in every day, without you working so bloody hard for it.