Sophie Griffiths Co.
Should I Care? · 10 November 2026

Ep 22: Should I Care About... Expensive Retreats, Mum Guilt & The Revenue Gap I’m Sitting On?

Is an expensive retreat worth the money, the flights & the guilt? Sophie on 13 days away from her family, the revenue gap she's sitting on & the unicorn launches.

What this episode is about

This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into retreats and masterminds, & whether the money, the flights & the guilt buy you anything you couldn’t have got at home. Ruthie is back after a week off, & she has questions.

The maths never quite adds up on paper, which is half the problem. A few thousand pounds & nearly two weeks away from your family, weighed against something you can’t put in a spreadsheet, & everybody telling you it was worth it has already spent the money.

So we go through all of it. The 7 days Sophie had on her own before the retreat even started, the version of herself that turned up when nobody needed anything from her, & the afternoon on day one she absolutely did not see coming. Plus the unicorn launches doing the rounds at the minute, & what gets lost when you hold a room full of real businesses up against a highlight reel.

Key topics covered in this episode

In this episode:

  • The 7 days on her own before the retreat even started, & why that week competes with the retreat itself
  • 80% yellow: the profiling test Sophie did at 19 that explains the version of herself she only meets when nobody needs her
  • What her 6-year-old said to her on the morning she left, & the 4 friends out of 6 whose husbands are away constantly without anyone asking them the question
  • The afternoon she couldn’t stop crying, what Charlotte said about a clenched jaw, & the thing Sophie had been holding all year
  • The revenue gap for the last 2 months of the year, what she’s doing instead of a launch, & the unicorn launches that make all of it harder to look at

meet your hosts

Sophie Griffiths

Sophie is obsessed with working with impatiently ambitious women who want to build a business based on connection and depth and refuse to accept they can’t work less and still earn big money.

A fast talking scaling strategist who teaches women to grow their businesses with ads, offer they are obsessed with and marketing that actually feels fun.

Over the last 9 years she’s grown the business alongside 2 high energy girls, a cavapoo dog who doesn’t understand personal space, an ADHD diagnosis & strong (positive) feelings about trashy TV (yes Off Campus..) & salted butter.

ruthie walmsley

Ruthie is a storytelling strategist and recovering English teacher ( and deputy headteacher) who helps women turn what they actually think into content people can’t stop reading.

One husband, one son, one ridiculous puppy called Bernie, an obsession with storytelling and a CV that includes some of the biggest names in the online business space.

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