Ep 9: Should I Care About... Jumping On Viral Instagram Trends?
Butter yellow, Netflix docs and the snobbery creeping in. Ruthie's two-question test before you post, and why your audience isn't seeing what you are.
What this episode is about
This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into whether you should bother jumping on viral Instagram trends, & the snobbery quietly building around them. Sophie's had a summer with next to no capacity, so she's leaned on trends to stay visible, & then sat on one post for 2 days because a corner of Instagram has decided trends are a bit beneath us all.
So we get into whether jumping on a trend is ever actually worth it, or whether it's a fast track to the wrong followers & a feed full of noise. Ruthie coaches this for a living, & she's got a two-question test she runs before touching any trend that has nothing to do with going viral.
Plus why your audience isn't seeing what you're seeing, & what that means for what's actually safe to post.
Key topics covered in this episode
In this episode:
- The 2 questions Ruthie runs before jumping on any trend (neither is "will it go viral")
- The hula-hoop video that went viral & why it was one of the worst things to happen to that account
- What butter yellow & the "kinda chic" trend are really doing under the fun
- Why the same trend clogging your feed hasn't reached your clients once
- The summer content that quietly works, & when lighter is exactly right
meet your hosts
Sophie Griffiths
Sophie is obsessed with working with impatiently ambitious women who want to build a business based on connection and depth and refuse to accept they can’t work less and still earn big money.
A fast talking scaling strategist who teaches women to grow their businesses with ads, offer they are obsessed with and marketing that actually feels fun.
Over the last 9 years she’s grown the business alongside 2 high energy girls, a cavapoo dog who doesn’t understand personal space, an ADHD diagnosis & strong (positive) feelings about trashy TV (yes Off Campus..) & salted butter.
ruthie walmsley
Ruthie is a storytelling strategist and recovering English teacher ( and deputy headteacher) who helps women turn what they actually think into content people can’t stop reading.
One husband, one son, one ridiculous puppy called Bernie, an obsession with storytelling and a CV that includes some of the biggest names in the online business space.
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